HTM-Hell
SE-Whoa!
Analytics
Social SEO
Tool Much Fun
100
List 2 ways to identify if a website has duplicate content.
1) Copy and paste content into Google with quotes 2) CopyScrape
100
What's the most important on-page ranking factor?
Title tag
100
What does _trackPageview() do? a) expedites page load time b) enables e-commerce tracking c) registers an internal site search d) registers a pageview
d) registers a pageview
100
How do you implement authorship on a blog post?
1) Link to Google+ profile w/ rel="author" or ?rel=author and add the website to the "Contributor to" section on the Google+ profile 2) "3 Link Monty" 3) Verify on Google+ with an email address from the same domain.
100
Name at least 1 tool that is commonly used for blog outreach
Cision, BuzzStream, GroupHigh
200
Write out a link to IMI's homepage with the anchor text "IMI"
IMI
200
What type of redirect passes PageRank?
301 Redirect
200
Which of the following are metrics: a) City b) Avg. Time on Site c) Pageviews d) Browser e) Keyword
b) Avg. Time on Site c) Pageviews
200
List 3 social bookmarking websites
StumbleUpon, Reddit, Pinterest, Digg, Delicious, Slashdot
200
Name at least 1 tool that can analyze the competitiveness of a keyword.
SEcockpit, SEOmoz's Keyword Difficulty Tool, Market Samurai, Traffic Travis, Learn2Rank's Keyword Inspector
300
What html code is used to help Google serve the correct language or regional URL?
rel="alternate"
300
Do meta descriptions have a direct impact on keyword rankings in major search engines.
No.
300
Which of the following should you manually tag with campaign tracking variables? a) banner ads, referrals, and all CPC campaigns b) banner ads, email campaigns, and non-AdWords CPC campaigns c) AdWords campaigns only d) organic search results, referrals and bookmarks
b) banner ads, email campaigns, and non-AdWords CPC campaigns
300
What is the name of the protocol that affects how content appears on social networks when shared.
Open graph
300
What tool shows search volume over multiple months & years?
Google Trends
400
Write out the code to block the entire IMI website in robots.txt
User-agent: * Disallow: /
400
What month and year was the Penguin update released? Bonus: What month and year was the Panda update released?
Penguin: April 2012 Panda: February 2011
400
Which campaign tracking variables should you always use when manually tagging a URL: a) utm_source, utm_medium, utm_campaign b) utm_content, utm_campaign, c) utm_source, utm content d) utm_campaign, utm_adgroup, utm_term
a) utm_source, utm_medium, utm_campagin
400
In January 2012 Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off this personalization. What is the name of this update?
Search + Your World
400
Name 3 sources that provide SEO's with link data.
Open Site Explorer, Majestic SEO, aHrefs, Google Webmaster Tools, Bing Webmaster Tools, Blekko, link: query in Google
500
Write out what the canonical tag should be for IMI's homepage. (hint: it has a "www")
500
Name 3 current search engines other than Google, Yahoo, Bing, and Yahoo!
Ask.com, AOL, DuckDuckGo, Blekko, Baidu, Yandex, MC Hammer's WireDo Search Engine
500
How long does a "session" last in Google Analytics?
30 minutes
500
How can an SEO get a webpage quickly indexed by Google?
1) Submit to Google in Google Webmaster Tools 2) Share the URL on Google+ 3) +1 the URL
500
Name 2 tools to check keyword rankings
Authority Labs, SEOmoz Rank Checker, Google Webmaster Tools, SEO Book's Rank Checker, SERP Fox, Rank Tracker
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