Vocab
What does SEO stand for?
Search Engine Optimization
Google, along with Bing, Yahoo, and Duck Duck Go are all examples of a what?
Search Engine
What is our SEO team's first step when setting up a new SEO campaign (after payment).
Research!
When setting up a new client in Basecamp, the first step would be to start a new _________?
Project
What does SERP stand for?
Search Engine Results Page
Wikipedia
True or False: When we create content for a client's website, and they decide to cancel services, we own the content, and the client doesn't get to keep it.
False! Everything (with the exception of creative capital for ads & login their CSN) that we create for a client belongs entirely to them and can be taken with them if and when they leave.
A Dummy Client
What information would a citation include?
Name, Address, Phone Number
About how many searches are done on Google every day?
8.5 Billion
None. On occasion, we will run paid advertising for Facebook & Instagram, but we do not set up or manage client's organic social media accounts.
The description of a client should have:
Website URL; Rep; AM; SEO Lead
Where would our SEO team go to research a client's website to see their current backlinks, currently ranked keywords, and domain authority compared to a similar website?
Ahrefs
What does Google look at when Indexing a website?
Websites have:
-A title
-Pages with headers and bodies of text
-Indexes (Sitemaps), Authority (domain age)
-Different from other texts across the web
What does CSN stand for, and what does it help with building?
Content Syndication Network -- Helps with building backlinks and authority
For an SEO client, these items must be in their Docs & Files (Name 3)
Logo; Usernames & Passwords; Google Drive Link; Photos; Current services; SEO Questionnaire; (Rep Mgmt questionnaire, if applicable), SEO Diary
What does an SSL Certificate do?
Authenticates a website identity and tells browsers that this website is "safe" to visit.
What are the five categories that Google considers when ranking a website?
1. Content
2. Engagement
3. Links
4. Authority
5. Website/Technical
What is a Niche post?
A blog or post we post on a high-authority site that we've created that is related to the industry of that client.
If an established client asks for an edit to their website, how should the web ticket be set up?
[🚨/💥/⚡️/✨][Description of The Task][Time Tracking Code][How Long it Takes]
Assigned To: (Jen or Cory)
Due Date: If code red - same day or next day.
Description (notes): specific URL, place on the page, anything web may need (photos, logins, content, etc.)