SEO Application
Because it's one of the first pieces of HTML Google recognizes when crawling a webpage, it's one of the most important ranking factors for SEO. MTTLA!
What is a title tag?
Google Maps optimization is a unique element of local SEO. As one of our pillars of success, it's a listing that keeps clients visible in local SERP map packs.
What is a GMB listing?
Along with the 'Last SEO Optimization' date, it's the Master Chili file field that should be updated any time an Analyst does work.
What is the 'SEO Expert' field?
Where can we find your business signage? According to Google guidelines, it's an invalid address type that cannot be used for GMB setup, directory listing setup or for our SEO services.
It's Pam’s favorite flavor of yogurt.
What is Mixed berry?
Google's crawling process is more of a caffeinated warp speed analysis of all websites. After that, this is where Google files webpages, which are then displayed to users as SERPs.
What is Google's index (or indexing process)?
This type of business rarely benefits from local SEO because they accept customers from anywhere and they ship products everywhere. Is this client really a good fit for our SEO services or would national SEO be of more value?
What is ecommerce only website (any online only business)?
Don't mess with our bonus money! It's the IPT field that restarts the turn time clock so we don't get penalized for On Hold IPT issues.
What is OBS/AM Off Hold date
It's a black hat SEO tactic that attempts to manipulate rankings by gross overuse of keywords, causing site content to read unnaturally. It ain't your favorite Thanksgiving dish!
What is keyword stuffing?
This is who Kevin got for secret Santa.
Who is himself?
According to the Periodic Table of SEO Success Factors, it's the most important on page ranking factor for SEO. Not to be confused with quantity of keywords!
What is Quality?
Local SEO is focused on earning rankings in this geo-designation where a business's customers are located. It's boundaries are often defined by how far a business owner is willing to travel to provide services.
What is a service area?
Migrated content needs to be reviewed. This is the IPT Optimization Status that triggers a second opt- the SEO Review. Don't forget the correct date field!
What is SEO Setup and/or SEO Setup Date?
It's the inevitable result of setting up an invalid or misleading Google Business Profile.
He has an affair with Angela’s fiancé and husband, the senator.
Who is Oscar?
Don't get the wrong impression about SEO value! A KPI found in GSC, it's a ratio that shows how often users are clicking your site in Google search.
What is the Click Thru Rate (CTR)?
It's the primary reason that national SEO is generally more difficult than local SEO.
What is competition?
For non-site clients, it's the Master Chili file field where CMS instructions are saved. You're also helping future Analysts by making sure these instructions are carried over to all SEO tickets for said client!
What is the Important Logins field?
Google guidelines, i.e. SEO best practices, insist that webmasters should focus our efforts on creating quality webpages for this, rather than trying to manipulate the search engines.
What is the user (or user experience; or UX)?
According to Dwight, this is the scariest animal.
What is a Box Jellyfish?
Good rankings but poor site traffic? Better step-up your CTA game in this debatable SEO ranking influencer.
What is a Meta Description?
In local SEO, these are comparable to a national backlinking profile. Don't call it a backlink! Well, technically...
What are citations (or online directories)?
The field in a client's Master Chili File that indicates we are in a race against time (and Google) before having to forfeit free SEO services. Strict guidelines do apply!
What is the SEO Guarantee field?
It's the GMB guideline created especially for professionals like lawyers or agents so they can setup an individual GMB even if the firm they work for already has one claimed.
What is the Individual Practitioner guideline.
He stole all of Michael’s blue jeans when he was a kid.
Who is the foreign exchange student?