SEOizing
iMarket
Do you know your team?
HVAC or Plumbing
100

What is the optimal length of a title tag?

50-60 characters, or 600 pixels https://moz.com/learn/seo/title-tag

100

How old is iMarket?

8 years old

100

Who is Sam's favorite singer?

Taylor Swift

100
What does HVAC stand for?

Heating, ventilation and air conditioning

200

Google requires you to structure your sitemap in a very specific way. True or False?

False.  According to Search Engine Land, as long as it is XML, you can structure your sitemap in whichever way you would like. https://searchengineland.com/19-technical-seo-facts-beginners-282949

200

Name the core values.

Create Operational Excellence

Help Where You Can

Inspire With Every Action

Manage Expectations

Be the Expert

Act With Integrity

200

Where did Aly's parent's recently move to?

Seattle

200

It is possible for creatures to sneak into your plumbing and end up in your toilet bowl. True or False?

True https://www.goodhousekeeping.com/home/renovation/a37946/plumbing-myths/ Let's watch a fun video :) https://www.nationalgeographic.com/science/phenomena/2015/08/14/yes-rats-can-swim-up-your-toilet-and-it-gets-worse-than-that/

300

Which page does Google usually crawl first?

Home page - https://searchengineland.com/19-technical-seo-facts-beginners-282949

300

What is our core purpose?

We help contractors be successful.

300

What colors are Kyle's favorite football team? What is their mascot?

Broncos - orange & navy - a bronco of course!

300

The U.S. uses more than a quarter of the world's total oil. True or false.

True! https://www.timothyoffheating.com/about/blog/how-stuff-works/15-fun-facts-heating/ (#15)

400

75% of SEO is off-page & 25% is on-page. True or false?

According to Hubpot, this is true. https://blog.hubspot.com/insiders/seo-facts

400
How many employees does iMarket Currently have? (excluding Gary & Andrew).

41 https://dashboard.imarketsolutions.com/contact/imarket

400

How old are Tim's kids and what are their names?

Chase, 6 & Parker, 4

400

What else do AC's do besides cool the air?

They also take the humidity out of the air. Greater Comfort's blog suggests setting your AC to "auto" so it only blows air when the cooling system is running. Leaving the system on just the "fan" setting can cause moisture to blow back into your house, affecting humiditiy levels. https://greatercomfort.com/blog/air-conditioning-service/ac-facts/ (#8)

500

Give two examples of what Google would consider low-quality content.

https://www.searchenginejournal.com/google-redefines-what-is-considered-low-quality-content/262949/

  • An inadequate level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
  • The quality of the MC is low.
  • There is an unsatisfying amount of MC for the purpose of the page.
  • The title of the MC is exaggerated or shocking.
  • The Ads or SC distracts from the MC.
  • There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page (no good reason for anonymity).
  • A mildly negative reputation for a website or creator of the MC, based on extensive reputation research. If a page has multiple Low quality attributes, a rating lower than Low may be appropriate.
500

In 2017, what position did we rank for Inc. 5000?

#3450

500

What color is Zach's license plate?

Yellow

500

How many years does the average person spend sitting on the toilet? 

3 years! https://foxph.com/10-plumbing-facts/ (#10)

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