Before & After
Acronyms
SEOM History
Initialisms
Double Click
100
The process of trying two tactics out and what some students may feel when being quizzed.
What is A/B Testing Anxiety?
100
FOMO
What is Fear of Missing Out?
100
The first non-basement office that SEOM worked from.
What is the Fuge?
100
CTR
What is click-through-rate?
100
Sending unsolicited emails in bulk, often containing commercial advertising messages; a Hawaiian delicacy contains this canned item.
What is Spam?
200
The advertising model where you only spend when someone clicks precedes what you place on a fishing rod.
What is Pay per Click Bait?
200
GOAT
Who is Greatest of All Time?
200
This company was launched alongside the Mold City move in 2015.
What is FDI?
200
ROI
What is Return on Investment?
200
This term describes both a social media post that spreads rapidly AND the biological agent responsible for the common cold.
What is Viral?
300
The SEO term for a comprehensive guide on a topic precedes this rag known for hot celebrity gossip.
What is Pillar Page Six?
300
ROAS
What is Return on Ad Spend?
300
The year that SEOM was awarded the Soaring 76 award.
What is 2017?
300
B2B
What is Business-to-Business?
300
Allowing a picture to extend beyond the normal margin of a printed page; what Dr. Amelia Shepherd may find during brain surgery.
What is a bleed?
400
The percentage of opened emails that measures effectiveness and engagement precedes the website that university students give feedback on their teachers.
Open Rate My Professor
400
SERP
What is a Search Engine Result Page?
400
The man who Mark and Janine worked for before SEOM. 
Who is Sandy Butcher?
400
CMS
What is Content Management System?
400
In growth marketing this framework maps every touchpoint a customer has with your brand; in urban planning, it describes the route commuters take daily.
What is Journey?
500
Google's paid search auction system also describes what an avid baseball fan might fill out at a ballgame.
Quality Scorecard
500
SWOT
What is Strenths, Weaknesses, Opportunities, and Threats?
500
____ sent the iconic bathroom Slack seen above.
Who is Matt Tumaz?
500
UX
What is User Experience?
500
Any form of content created voluntarily by consumers rather than brands; G, a physical constant in physics.
What is UGC?
User-Generated Content and Universal Gravitational Constant.