SEO
A keyword type made up of a few words, typically best for blog topics.
What is a long-tail keyword?
Display ads are great for this part of the marketing funnel.
What is top of funnel?
The goal of this product is to build brand awareness and a positive image for a company.
What is PR Werkz? lol
Allie's favorite artist.
Who is Taylor Swift?
The national animal of Scotland.
What is a unicorn?
A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
What is a sitemap?
CPM stands for this.
What is "cost per mille", or cost per 1000 impressions?
A good time to recommend PR Werkz (multiple correct answers).
When the client:
- Launches a new product/service
- Holds an event
- Needs to bury negative press
- Any newsworthy event
Britton's cat is named after this former Prime Minister of the United Kingdom.
Who is Winston Churchill?
Which fast food restaurant chain has the most locations worldwide?
What is Subway?
A highlighted excerpt of text that appears at the top of a Google search results page. They provide users with a quick answer to their search query.
What is a featured snippet?
This display tactic places your ads on pages where your targets are most likely to be, by serving ads on websites that are relevant to the keywords you want.
The type of link that PR Werkz builds to the client's site (Hint: it does not pass authority to the domain).
What is a Nofollow link?
Steve's favorite reality TV show.
What is Survivor?
Triskaidekaphobia is the fear of this number.
What is 13?
This type of search intent in Semrush describes a keyword that someone uses when they are ready to convert.
What is transactional search intent?
The DSP we use for our display ads.
What is Basis?
The amount of news sites that PR Werkz publishes to (must be within 100).
What is 350?
Isaac played this sport in high school.
What is ultimate frisbee?
Butterflies use this body part to taste.
What is their feet?
An SEO issue that occurs when multiple pages on a site target the same keyword(s) and serve the same purpose, and in doing so harm each other's search engine rankings.
What is keyword cannibalization?
There are 8 different display tactics available to run. Name 4 of the 8.
What is:
- Behavioral/Demographic
- Contextual
- Run of Network
- Local "Premium" Ads
- OTT or Online Video
- Historical Geofencing
- Realtime Geofencing
- Retargeting
The PR Werkz package includes 5 different types of media deliverables. Name 3 of the 5.
What is:
The name of Kenna's baby.
Who is Scotty?
Eddie Murphy has this many children.
What is 10?