SEO
This free Google tool helps marketers monitor and measure SERP performance.
What is Google Search Console?
This metric measures how often people click your ad after seeing it.
What is Click-Through Rate (CTR)?
A snippet of code that sends data to third-party platforms, like Google Analytics.
What is a tag?
Britton ran a marathon this year! A marathon is this many miles.
What is 26.2?
True or False: A stoplight is green on the bottom and red on the top.
True
In Google Analytics 4, this metric replaced “Bounce Rate.”
What is Engagement Rate?
This report give you insights on your competitors inside Google Ads, like impression share and overlap rate.
What is Auction Insights?
True or False: We need access at the account level to set up conversion tracking, access at the container level is not enough.
False
Harrison recently traveled to Florida to present on this subject at a conference.
What is AI?
The percentage of your brain that you actually use.
What is 100%?
The discovery process where search engines send out bots (called spiders) to find new or updated content online.
What is "Crawling"?
Different from the "Keywords" section, this report inside Google Ads shows you the specific terms people searched in Google that caused your ads to show.
What is the "Search Terms" report?
We need this level of access in GTM to set up conversion tracking.
Admin. With Publish Permissions as well!
Lauren famously questioned the reality of this prominent historical figure.
Who is Hellen Keller?
The speed of a sneeze (in mph)
What is 100mph?
While these don’t directly affect a website’s Google rankings, these can help improve CTR.
What are meta descriptions?
This metric determines your ad's position on the search results page, calculated using bid amount, Quality Score, and other relevance factors.
What is Ad Rank?
GA4 container IDs start with "G-", Google Ads tags start with "AW-". Google Tag Manager container IDs start with this.
What is "GTM-"?
Tua's favorite NFL team.
Who are the LA Chargers?
Most adult humans have this many teeth
What is 32?
These four elements, E-E-A-T, make up Google’s quality guidelines?
What are Experience, Expertise, Authoritativeness, Trustworthiness?
Quality Score is determined by these three factors.
What is Expected Click-Through Rate (CTR), Ad Relevance, and Landing Page Experience.
This mode allows you to test tags, triggers, and variables in real-time on your website before publishing.
What is Preview mode?
Both Allie and Steve saw this singer in concert last month.
Who is Tate McRae?
This planet in our solar system has the most moons.
What is Saturn?