keep customers
How does Sephora keep customers longer at the store?
Offer trail products (试用装)
What kind of products does Sephora release (推出) to attract customers?
Limited editions jointly released with other brands.
How does Sephora display products?
1) The most expensive products are at the top shelves while the cheaper ones are at the bottom shelves.
2) Display travel-sized goods at the counter.