eCommerce Terms
This term refers to an e-commerce company that also has these types of physical locations. You can pick this up at your local Home Depot.
What is Brick and Mortar?
This is a way to modify or change content based on the user's data within an email.
What is Merge Tags, Dynamic Content or conditional blocks?
This metric tells you the likelihood that your email is making into the inbox
What is deliverability?
This stage is essential to any email strategy and you'll especially need it on Black Friday
What is Promo Blast?
This term is used when a user becomes a customer and/or purchases a second time. It's also worth 2pts in football.
What is a conversion?
This piece of an email can boost your open rate?
What is the preview text?
This part of our analytics dashboard allows you to see what content was most engaged with in any promo or smart blast
What is click tracking?
This stage uses Natural Language Processing to identify which products to populate.
What is search abandon?
This "holiday" was eCommerce's answer to Black Friday
What is Cyber Monday?
It's a bird, it's a plane, it's this term for the main object or content in an email.
What is the hero image.
These metrics are important for understanding where your best customers come from and how they contribute to your business
What is the audience/segment analytics?
Our modification to this stage allows our AI to automatically find complimentary products (or market basket pairs) and display them to the customers, resulting in a higher AOV.
What is Cart Abandon?
This is a set of protocols, specifications or instructions allowing two software applications to interact and exchange data.
What is an API?
This is the section of the email that keeps your legal team happy. It MUST include your physical address.
What is the footer?
This "analytics" page shows what you sell, the quantity in stock and the images related to the producst.
What is the items page?
Looking to utilize an incentive strategy, this stage might be the best place to have it, as you still have a chance to win these customers back.
What is At Risk of Leaving?