COLORS
This type of color palette features varying shades of one color.
What is monochrome/monochromatic?
These fun, quirky elements of an email are increasingly common—just don't forget your alt text!
What are illustrations?
CTA stands for this.
What is Call to Action?
A tetradic palette has this many colors.
What is four?
This design element is important for readability and breathing room around content.
What is negative/white space?
This is the practice of sending two versions of an email to see which performs better.
What is A/B testing?
This color scheme pulls from neighboring hues on the color wheel — like pink, red, and orange.
What is analogous?
In design, this choice to soften button or image edges is often used to make an email feel more friendly, modern, or approachable.
What are rounded corners?
This legally-required link in the footer gives the audience the choice to do THIS, or opt-out of our emails.
What is unsubscribe?
Complementary colors are usually BLANK each other on the color wheel.
What is opposite?
Emails are increasingly favoring bold styles of this, which refers to the technique of arranging type to make written language legible and appealing when displayed.
What is typography?
This term refers to the sender name and email address recipients see before opening.
What is the "from" name?
Red, yellow, and this color would complete a "triadic" color palette.
What is blue?
This design trend eliminates excess options for the audience, honing in on a few or just one CTA.
What is choice reduction?
Our new design meeting mascot is named this.