Key Themes
Individual people
Persons
Any methodology where you personally conduct the research
Primary research
The process where the world appears to be getting smaller due to increased links between nations
Globalisation
Any methodology where you look at research data collected by somebody else
Secondary research
The socially constructed roles assigned to males and females
Gender
Shared beliefs, values and attitudes
Culture
Any methodology designed to generate in-depth, personal, anecdotal data
Qualitative research
The process of learning about another culture
Acculturation
Any methodology designed to generate bulk statistical data
Quantitative research
How you see yourself, how you project yourself and how others see you
Identity
Past, present or future; it is the way we measure continuity and change
Time
Method where you join a group in order to understand how it operates
Participant observation
The process of becoming a full member of your own culture
Enculturation
The basic idea that you are testing or investigating in your research
Hypothesis
The right to make and implement decisions
Authority
The physical location of a community or society
Environment
Methodology where you ask an individual open-ended questions related to the experiences or expertise
Interview
The process of adopting the cultural values largely held in western Europe and North America
Westernisation
Method where choose an example to illustrate your point and write about it in great depth
Case Study
The ability to change the way that people think or act
Power
The institutions and links we create to better regulate our lives
Society
To take your data and apply it to a wider population
Infer
Modernisation
Type of survey question where you get participants to rank their response (eg. On a scale from 1 to 10)
Likert Scale
The sum total of innovation and ideas; the tools we use to accomplish tasks
Technologies