ECO
Selling Story
Easier on
the Earth
Comfortably
Cool Sleep
Optimized Pressure
Relief & Hybrid Support
Optimized Pressure Relief & Foam Support
100

_____ is America's most recognized mattress brand.

Serta

100

Terra Fusion™️ Memory Foam is made with 30% of what material?

Plant-based material

100

Offers immediate cool-to-the-touch sensation.

CoolTemp™ Cover

100

Top to bottom with select materials that are up to 70% _____.

Sustainable

100

What is found at the surface of all iComfortECO models to provide pressure relief and reduced motion transfer?

Terra Fusion Memory Foam

200

iComfortECO delivers the cooling, comfort and support iComfort is known for with _____ materials. 

Sustainable

200

_____ brand plus other recycled plastics in the mattress = Up to 120 bottles saved per queen mattress? 

REPREVE

200

How does it cool without PCM? The performance fiber is weaved with yarns that are thermally conductive naturally without additional ____ or coating needed.

Chemistry or chemicals

200

All Foam (even our non-Hybrid) technologies utilized within iComfortECO are _____ certified ensuring there are no harsh chemicals used in the mattress.

CertiPur-US

200

Our high-density ____ ____ Foams offers cushioning and conformability for deep down support and comfort.

Gel Memory

300

What do E-C-O in ECO stand for? 

Easier on the Earth

Comfortably Cool Sleep

Optimized Pressure Relief & Support.

300

REPREVE is the world’s leading brand of recycled performance _____.

Fiber

300

How would you demonstrate Comfortably Cool Sleep? Name one way to demo.

Have the Customer:

Lie Down / Hand on the Cover / Foam Demo Box

300

Provides targeted support and pressure relief for your back and thighs through cradling support zones and additional support zones.

5-Zone Support System

300

In iComfortECO Memory Foam models, our foam core provides durable, energy absorbing _____ for any sleep position.

Support

400

iComfortECO is designed top to bottom with select materials that are up to ___% sustainable. 

70%

400

Using recycled instead of virgin polyester produces fewer carbon emissions. It also gives plastic bottles a second life by keeping them out of _____.

Landfills (or Oceans)

400

In addition to its pressure relief benefits, this foam technology utilizes carbon to help conduct heat away from the sleeper.

Terra Fusion Memory Foam

400

ECO features an optimized design of coil pods made of 85% recycled steel vs. traditional coil rows to offer a more stabilized design. This keeps the coils in place while supporting the sleeper.

Quad Coil

400

What feature provides durability along the edge of the bed so you can use every inch of your mattress?

BestEdge® Foam Encasement

500

Sleep disruptions such as being hot and uncomfortable can affect sleep by causing ____ and ____.

Tossing and turning 

500

REPREVE recycled performance fiber is used in many industries. List 2 examples.

Clothing brands and shoes, sofas, and phone cases.

500

What do the two snowflakes on the mattress indicate regarding features included? 

CoolTemp™ Cover Powered by REPREVE® and Terra Fusion Memory Foam.

500

The goal of the 5-Zone Support is to help _____ your spine while providing evenness of _____ distribution.

Align / pressure

500

Lack of support can cause muscle fatigue and back stiffness by making your _____ work too hard to hold your _____ in place as you sleep.

Muscles and spine

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