Digital Advertising
Great for Brand awareness, I am the billboard of the internet and get more than 10,000 impressions
What is Google Display
Great for conversion, I pair well with SEO
What is Google Paid Search
I am targeted at 35+ audience. I have 2 platforms and can be very visual.
What is Meta
I am targeted at young audiences and am very visual
What is TikTok
I am printed and sent to people based on a list and can have a QR code for tracking.
What is direct mail
I am made up of videos of multiple lengths. I am great for visual advertising.
What is Youtube
I am the tracking for google on websites
What is a pixel
I am made up of a radius and can be made up of multiple platforms
What is Geofencing
I am similar to Google Display but aimed at new customers with added targeting and Google platform usage.
What is Google Discovery
I am organic and pair well with a new website
What is Search Engine Optimization (SEO)
I drive engagement and am basically a preview of a site with a call to action.
What is a landing page
I bring visitors back to the site by targeting them
What is a retarget ad
I use machine learning to mix and match assets to make the best ads and use the entire Google ecosystem
What is Performance Max
I bring visitors who considered a purchase back to the site by targeting them.
What is an abandon cart ad
I am organic and target current customers and people that have interacted with the business
What is Social Media Management
I can be made of a variety of platforms and tweaked to put money on the best performing platform.
What is a bundle
I can be targeted based on a list and aimed at B2B
I am a list based on past customers and prospects that are a good fit
What is a Lookalike Audience
I have more ads, more reach and more platforms than the basic plan
What is an engine bundle?
I am content for a person or organization establishing credibility and a point of view to create influence for that person/organization.
What is Thought Leadership
I am made up of Age, location, marital status and a variety of factors
What are demographics
I am the components that make up an ad
What are assets
I match the website I am on and fit within the lay-out and topic
What is Native Advertising
I am important to google paid search and determine what prospects will be targeted
What a key words
I am communication with media outlets to get more exposure
What is Media Pitching