MAPS
This is when you should submit agent reviews.
Immediately after an agent shift is completed.
These are the three main activation roles.
Registration, Photo Capture, Redemption
The company we are partnering with for our box truck fleet.
Penske
The height of the tent pitch.
13'3"
This is where major updates will be shared with field teams.
Slack
This is where you can view dates and times for individual events as well as notes that are event-specific.
Schedule Tab
The number of unique Bobblehead SKUs for this year's program.
14
Our partner agency that oversees personnel concerns, field team administration and hiring, truck management, etc.
The Bench
The number of kit types we have.
4-
10x10 full tent
10x10 pony wall
10x20
Alternative Kit
These must be used while packing the truck to ensure that items large items do not tip over while driving.
Tie-Down Straps
This is where FMMs will share activation feedback, summary, key learnings, etc. after an event is complete.
Event Evaluation Tab
The main focus of registration. This determines whether or not a consumer is considered a usable lead for agents.
Opt-In
The wind speed that automatically disqualifies an out door set up.
25 MPH
The device used to connect the exterior Jake sign to the tent.
Magnet
These two numbers are used for inventory reporting in MAPS.
Total for x date (xxxx_xx_xx)
Totals by Event- SKU Breakdown
-Examples: Family emergency, sudden illness, accident, etc.
This is the standard hashtag for the program.
#StateFarmBobbleheadYOU
The person/people you should discuss details with on-site in the event of an accident while driving.
The police
The direction that flooring hoops must face in order to snap into place properly.
The same direction (The front entrance is also an acceptable answer.)
This is the flow of cables for the printers.
Three examples of items included in the Notes/Key Learnings section.
Load In/Strike
Activation Location
Attendance
Weather
Other Notes/Key Learnings
Two tactics for overcoming consumer objections during the registration process.
1. Remind that contact info is not shared with third parties.
2. Build rapport and connect on a personal shared experience.
3. Reassure that State Farm may be able to provide the consumer with savings on their existing policies.
4. Remind consumers that they can use a photo from their phone if they'd prefer not to take a photo on-site.
5. Remind consumers that the bobblehead could make a fun gift for a friend or family member.
6. Remind consumers that they are opting in for a State Farm agent to contact them, but they can opt-out or ask not to be contacted again at any time.
Two examples of best practices to ensure safety on site at events.
Stay Informed
Read all safety policies and procedures provided by the Event
Check the weather Day Prior, Morning of, & Throughout day if necessary
Research crime statistics and event history
Communicate with your Team
Brief FMS on event safety policies
Alert the team the night before if there is a potential for inclement weather
Be Prepared
Dress appropriately for the weather and the venue
Bring all necessary supplies
Be Aware
Always be aware of your surroundings
Identify the nearest exit and medical tent
Always follow directions from the Venue
The best location for outdoor events and why.
Flat, paved ground to allow cabinets to lay flush to the ground and to avoid elements that could damage the assets.
The 14 bobblehead SKUs for the SF GNC 2024 program.
Alien, Astronaut, Baseball Player, Cat, Dog, Flower, Gamer, Football Player, Knight, Monster, Princess, Rockstar, Runner, Superhero