Mission + Vision
Values
Internal Attributes
Goals + Strategies
100

Complete this statement: "We strengthen neighborhoods by making it easier for ____________to succeed?

Under-resourced small business owners

100

This value is a promise to be transparent with each other and to our stakeholders when commitments are made

Accountability

100

This attribute recognizes that we're better together, and goes hand in hand with our value of "Accountability"

Team

100

One of SFND's two strategic initiatives, this goal focuses on community-scale improvement through works like street activations & beautification

Increasing neighborhood vibrancy

200

Defined as disproportionately and systemically under-resourced, these two prioritized demographic groups face the greatest barriers to success

Black and Immigrant-owned small businesses

200

Often described as "meeting the moment", this SFND value helps us stay ahead of emerging challenges and ready to test solutions

Proactive Problem-Solving

200

We strive to consistently make progress on our priorities thanks to this attribute

Bias Towards Action

200

One of SFND's two strategic initiatives, this goal sets its sights on individual businesses and services provided to them

Small Business Success

300

This vision is the ultimate endgame we hope to reach through pursuit of SFND's mission

A vibrant San Francisco with diverse and thriving small businesses

300

In support of SBO advocacy, this core value represents SFND’s ethos of striving for growth and improvement

Curiosity

300

With hard work and the right attitude, we tackle new challenges head on 

Growth Mindset

300

Through this strategy, we aim to maximize the efficiency and accountability of delivered services funded by the government to lower the burden for small business owners

Operate City contracts

400

SFND centers its mission around this group of individuals to emphasize a more people-centered approach in advancing our vision

Small business owners

400

Our ability to recognize and share in other perspectives while withholding judgement is captured by this value

Empathy

400

This attribute isn't all talk...listening is key too

Communication

400

As a learning organization, SFND implements this strategy to pilot services directly mapping to established communities via surveying

Respond to unmet small business needs

500

Our original org vision from 2020, which highlighted our mutual aid approach

"A new model of community care"

500

This upcoming program, iterative from the Partner Success department, embodies a core SFND value of Centering the Community through its response to challenges experienced by SBOs in the SF Shines Bayview program

Neighborhood Captains

500

We go hard! This attribute means we give our work our all...and a little more

Commitment 110%

500

In support of our mission and via this strategy, SFND engages government leaders and District Supervisors to introduce, amend or waive regulatory requirements for small businesses

Shape small business regulation

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