Email Design
2 Best practices to make CTA stand out?
1. Use visually striking colors
2. Use strong verbs and language
Once a measure is created, where could it be leveraged as criteria?
Within a Data Filter
A marketer has been asked to add the brand Instagram account to the primary template used for commercial emails. What would the marketer have to do once the template is updated?
In the template properties, click "Update Email(s) Now"
https://help.salesforce.com/articleView?id=mc_ceb_view_or_modify_a_template.htm&type=5
NTO stores Last Name in a DE
How should the text file be defined?
Text (100)
A marketer wants to automate a data import from the Enhanced SFTP site. The data is sent from the data warehouse and is in a compressed folder. How should the marketer sequence the activities in order to accomplish this?
a) Filter Activity > Import Activity
b) Import Activity > File Transfer Activity
c) File Transfer Activity > Import Activity
d) Import Activity > Data Extract Activity
c) File Transfer Activity > Import Activity
NTO marketing department has made the decision to decrease the overall number of templates available in their enterprise in an effort to standardize their workflows while still maintaining the individual subscriber experience.
Which 2 tools would help accomplish this while still allowing the use of fewer pre-made templates?
a) AMPscript *
b) DE
c) Dynamic Content *
d) Content Builder
NTO is starting to target an international audience with their email communications. Which 2 questions about email sending should be considered for international legal compliance? Choose 2
a) Does the subscriber's country require explicit opt-in?
b) Does the subscriber's country require local business address?
c) Does the subscriber's country require written consent?
d) Does the subscriber's country require double opt-in?
a) Does the subscriber's country require explicit opt-in? *
b) Does the subscriber's country require local business address?*
c) Does the subscriber's country require written consent?
NTO uses Content Builder to create all of their messaging. In order to keep things organized, a folder structure and naming convention have been applied. In which 2 ways could the marketing team keep track of email content? Choose 2
a) Utilize the search functionality to find content
b) Archive old files into an archive folder
c) Filter content based on content type
d) Delete unused or old files regularly
?
Data Extension populations can be divided with the split action in 2 ways:
1. Random group by fixed number
2. Random group by percentage
NTO is expanding its current welcome series to a global audience. They plan on using Journey Builder to automate the campaign. What functionality is required to implement this campaign?
a) Audiences
b) Attributes
c) DEs
d) Automation Studio*
When using a mobile-optimized template, which 2 items cause the mobile layout to display? (2 answers)
a) A subscriber attribute that dictates a mobile layout preference
b) the screen size of the device used to view the email
c) The email client detection tracking pixel
d) CSS @media queries present in the email HTML
b) the screen size of the device used to view the email
d) CSS @media queries present in the email HTML
A quick analysis of the last week's hard bounce rates show a spike in a number of different domains, with a very low dip in open rates across the sends overall. Which 2 considerations should the marketer take to ensure the upcoming week's send reflects different results. Choose 2 answers.
a) Remove the bounced domains from the sends to not lower IP send score any further
b) check message content for CAN-SPAM compliance to prevent blocks at other domains.
What should a marketer do to edit an approved email?
Withdraw the email before editing
NTO wants an upcoming email to include loyalty points available for the subscriber. Loyalty points are available in a data extension and relate to the subscriber on SubscriberKey. How could NTO achieve this personalization?
a) Use the Einstein COntent content block in the email
b) Use AMPscript to create a variable to be used in the email*
c) Use a Personalization string from the HTML Editor tab
d) Use the %%_subscriberkey%% string in the email
NTO wants to send an automated second email to subscribers who engaged with the original email. Which sending method should they use?
a) Simple Send leveraging an Engagement Measure
b) Journey Builder with an Engagement Split Activity
c) Automation Studio Send with Engagement Split Activity
d) User-Initiated Send filtering on _engagement dataview
b) Journey Builder with an Engagement Split Activity*
NTO wants to automate the exporting of engagement data for all sends into their data warehouse. Which tool should they use?
a)SQL query export of _engagement dataview
b) Schedule reports configured within tracking
c) Schedule the "email tracking" report within reports
d) Tracking Data Extracts within an Automation
d) Tracking Data Extracts within an Automation**
NTO wants to update the standard headers and footers for all of their email campaigns to create a more unified customer experience. Which 2 considerations should be taken to ensure messages remain CAN-SPAM compliant in the US? (2 answers)
a) Physical Mailing address and a means of unsubscribing are required
b) One click unsubscribe method is required
c) Unsubscribe must be processed and honored within 5 days of receipt of the request
d) Transactional messages do not have the same requirements as commercial messages
a) Physical Mailing address and a means of unsubscribing are required
b) One click unsubscribe method is required
To Test & Preview an email, which 2 attributes of the DE should be enabled?
And.. up to how many emails can you send a test from Test and preview?
"is testable" and "is sendable"
Enter up to five email addresses to send a test email to in Recipient. If needed, select a test data extension and send a test email to all subscribers within the data extension.
What occurs when a subscriber Master Unsubscribes?
Subscriber status is set to "Unsubscribed" on all lists and the master list.
(Import, API, Subscriber Properties, Unsubscribe Center and Subscription Center)
A marketer is injecting new customers from a DE into Journey Builder to send an updated welcome series. They need to test to the updated content and logic of the journey before publishing the new version. What would the marketer be able to see when using journey builder test mode for Data extension entry souce journeys?
a) In-app previews of emails and journeys path for up to 10 contacts
b) Inbox delivered email and journey path for up to 10 contacts *
b) Inbox delivered email and journey path for up to 10 contacts *
NTO wants to compile a report of Email Metrics across all Jobs deployed in the last 6 months and correlate those metrics to single subscribers and their corresponding data from data extensions. What should be used to pull this data per the requirements?
SQL Query activity
A new SFMC cloud customer hasn't completed the IP ramp up process. They should be focusing on 2 things:
1. Sending relevant, actionable messages
2. Sending to engaged subscribers
NTO has a new VP of Customer Engagement. They would like certain emails to come directly from the new VP's email address. What is required from the new email address?
a) Ensure the email address is verified for sending
b) Create a delivery profile with the validated email address
c) Create a new Send Classification for the VP*
d) Ensure the email address has a valid format
NTO wants a way to quickly view the performance summary of a recent email send including the send performance, open performance, and inbox activity.
Where could they quickly view an email performance summary?
The overview Tab of the recent send in Email Studio
NTO uses Automation Studio to import its Master subscriber list. They want to enable their regional marketers to refresh their subscribers from the Master subscriber list prior to each send. NTO regional marketers are not technical and prefer to avoid writing code. What Automation Studio activity should NTO recommend?
a) Data Extract
b) SQL Query
c) Script Activity
d) Filter Activity*