Convention
The 2025 SFN Convention will be held on these dates.
What is January 19th to the 21st, 2025?
This is the number of SFN National Promotions we have each year.
What is 4 National Promotions? Bonus - Can you name all 4 Promotions in 2024?
The cost of an SFN Podimm at 100% Sample Recovery.
What is $499?
The baseline earning percentage for a dealer’s Business Development Funds.
What is 1%? Dealers earn 1% on qualifying sales for BDF.
The SFN Digital Advertising Partner who offered web services and digital Ad Buys during our Spring/Fall sale.
Who is Velcoity?
The amount it costs for 1 package (3 Nights, 2 adults, 2 kids) to attend SFN Convention 2025.
What is $3199? Dealers can earn towards this Cost via their Convention Benefit Fund.
The cost for our dealers to Participate in our National Promotions?
What is nothing? SFN Dealers are eligible to participate and receive a POP Kit based on their annual SFN membership fee. (Bonus - what is the annual membership fee?)
Where samples come from for our SFN Podium Promotions.
What is the TM/in the field? Yes - updating the Podium samples are the TM‘s responsibility for each promotion.
The minimum sales volume threshold an account must reach to start accruing BDF.
What is $150,000? Dealers must reach $150k in TOTAL Shaw purchases in order to accrue BDF. They will be paid based on qualifying sales, however.
It is the place a dealer can turn to when they have any SFN related question.
What is AskSFN@shawinc.com? This is our SFN Concierge service that is run by Pam Beaver.
How a dealer earns accruals towards their Convention Benefit Fund (CBF).
What are the sales of SFN qualifying styles? The qualifying styles list also is what drives accruals for BDF and SFN 365.
In addition to Wells Fargo Financing offers, this component of our Spring and Fall sales was new for 2024.
What is the consumer rebate? Dealers no longer have to “discount” via a coupon, as Shaw owns 100% of the Consumer Rebate up to $500. Dealers just need to print out the Rebate form from ShawNow.
The Brands that have been featured on SFN Podium Sales in 2024.
What are Shaw Floors & Coretec? AT was not featured this year, but will be in 2025.
The number of times BDF is loaded onto a dealer’s account each year.
What is 2? Once in January (includes any applicable growth bonus) and once in July. Funds expire at the end of the year.
What are Floortech, SALT, Know it All?
The number of SFN Accounts NOT registered in your region.
What is Holtorf 16? What is Tauschek 19?
Holtorf: 8 of 24 registered
Tauschek: 10 of 29 registered
The number of SFN accounts NOT registered for the BeautiFALL sale in your region.
Holtorf 10, Tauschek 16
Holtorf: 14/24
Tauschek: 13/29
The two styles that are currently on sales via the SFN Podium Promotion
What are Sincere Focus and Calm Expressions? Shaw Floors Pet Perfect patterns are on sale for $18.99…no pattern match needed.
It’s the form used by a dealer who wants to request to use BDF on something different than traditional advertising.
What is the “New Idea Form” in ShawNow?
The SFN Vision Statement.
What is the easiest way for a member to do more business with Shaw?
A dealer would go here to access information about their Convention registration and/or make changes to an existing registration.
What is ShawNow > Convention Tile > Current Registrations/Modify LINK. A dealer can also reach out to our MCI Events team for any registration related questions.
The rates for the Beautifall Consumer Rebate for Carpet (sy) and Hard Surface (sf) up to $500.
Carpet: $2.00/sy Hard Surface: $0.12/sf
The number SFN customers in your region who made a Podium purchase in our last Podium promotion, Shaw Floors Fresh Take.
Holtorf: 3/24
Tauschek 8/29
These are the growth hurdles an account must hit to reach the additional 1% or 2% on their BDF.
What is 10-15% for 1%, 15%+ for 2%? The Growth bonus of 1-2% is paid only on the Growth Dollars.
The SFN interior design specialist who can help our SFN dealers with showroom updates and layouts.
Who is Sandi Ownby?