Government
How you should handle "Got Milk?"
America's Milk Processors
How Golf tournaments should be titled?
The PGA, LPGA & USGA (Golf) tournaments should be titled as the name of the tournament.
When you should handle a spot as a Dealer Association?
Dealer Association - When the Factory (Make/Make and Model) creative is advertised incorporating with reference to Group of Local Area or Regional Dealers, title as "Make Dealer Association" with Car & Truck Dealer Association the class; i.e. Acura Dealer Association or Honda Dealer Association. Do not title as Southern CA Acura, title as Acura Dealer Association
How you should title 1-800-QUIT-NOW (1-855-DEJELO-YA in Spanish)?
Title as the CDC Centers For Disease Control & Prevention for national campaign spots.
How you should title Boxing Fights?
Title spots promoting the live boxing events and offering ticket information for attending the sporting event as the fight card, (as shown, not in alphabetical order.) These spots do not mention to watch on Pay-Per-View
When you should handle a spot as a make or make and model and what's the difference between the two?
Factory - If there is no reference to a dealer association (tag) , title as the make or make and model depending on creative, if more than two models are mentioned or no features at all, title as the Make
Does Consulate offices expand?
Do not expand consulate offices to the city, the Consulado De Mexico would be titled as its governing office, SRE Secretaría De Relaciones Exteriores, not Consulado De Mexico or Consulado De Mexico McAllen, TX.
How tennis friendly matches should be titled?
Tennis - tennis matches (tournaments, friendly, etc) should be titled as the name of the event.
When a Car Brand website asks for zip code, how you should title the spot?
Additional titling rules - When a website asks for zip code to direct to local area dealerships, title as dealer association.
When you should use the title "Gobierno De La Ciudad De México"?
Should be used for spots that talk about the local government of Mexico City
How Athletic Conferences are titled?
Athletic Conferences -The athletic conference titles should be titled as the organizing association/org/league.
Example:
BIG EAST Conference Basketball = NCAA Basketball
Sugar Bowl = NCAA Football
AT&T U-Verse TV should be title as?
AT&T U-Verse TV - requires high speed internet service, a telephone line and TV which makes it a bundle. It is delivered through Internet Protocol Television (IPTV). Each TV using the U-Verse service is hooked up to a receiver. The high speed internet connection is then plugged into the receiver. The receiver assembles transmissions from your phone line into audio and video signals that are broadcast in standard and high definition. A&T U-verse spots should be titled as AT&T Int-Phone-TV.
If more than one Watercraft Sports store is included in a spot, how it should be handled?
Watercraft Dealer Association - When encountering watercraft spots, title as the dealer association title if it fits the rules "Dealer Association"
How you should handle "Alerta Amber México"?
Title as "PGR Procuraduría General República"
Why you should handle a Racetrack/Speedway Promotion as the Racetrack/Speedway?
Racetrack/Speedway Promotion: When the main race event along with other race track/speedway activities are promoted or majorly promoting the race track/speedway throughout the spot, title as the name of the Race/Track/Speedway.
If they are promoting a NBA TV package available through Satellite, Cable or Internet for purchase and viewing, How it should be titled?
Title as NBA League Pass with class Television & Cable TV
How Commercial Trucks spots should be titled?
suspects should be titled make and model advertised following the above rules for Make/Model.