Just Do It
What is Nike?
CEO
What is Chief Executive Officer?
The money that people spend at your business
What is revenue?
I'm lovin' it
CMO
Chief Marketing Officer
All the purchases you have to do for your business
What is cost?
What is humor? (there are many correct answers)
Taste the rainbow
CFO
Chief Financial Officer
Revenue = $10
Cost = $5
Profit = ?
What is 5$ profit?
A good commercial contains this
Melts in your Mouth, Not in your Hands
What is M&Ms?
COO
Revenue = $25
Cost = $50
Profit = ?
What is -$25?
https://www.youtube.com/watch?v=0nBxcMImubk This commercial uses this technique
What is celebrity endorsement?
The happiest place on Earth
What is Disneyland?
COHR
Revenue = $10
Profit = $8
Cost = ?
What is $2 cost?
https://www.youtube.com/watch?v=l8-Mr1Vf2iw
This commercial uses this marketing strategy
What is emotional appeal?