Sales and Marketing
He or she is the person on whom advertising / marketing is used to persuade to purchase a product or service.
Who is a consumer?
He or she is a person who offers money to an entrepreneur in exchange for a royalty and / or ownership stake in the entrepreneur's company, usually by percentage.
Who is an investor?
This is something that is sold to a consumer that can physically be held in his or her hands.
What is a product?
He or she is a person who starts or owns a business.
What is an entrepreneur?
It is when an investor asks for an ownership stake in a company, usually by percentage, and / or a royalty in exchange for a set amount of cash.
What is an offer?
It is the group of people most likely to buy a product or service.
What is a target market?
It is the money brought in by selling a product or service.
What is revenue?
It is something that is sold to a customer that cannot be held physically in his or her hands. It typically involves something that an entrepreneur provides or performs for the customer.
What is a service?
It is how much a business is worth.
What is valuation?
It means to grow a business.
What is scale?
It is another word for advertising / marketing.
What is promotion?
This is the difference between the price at which a product is sold and the cost of making / selling it.
What is margin?
This is when a product is sold in a store (that is often owned by someone other than the entrepreneur).
What is retail?
It is selling a product or service to a consumer without using a retailer or similar business.
What is direct to consumer?
It is an acronym that means from the beginning of the year to the current date.
What is YTD?
It is the reason why a person would buy a product or service.
What is consumer motivation?
It is a fixed amount of money paid to an investor for each unit of a product sold.
What is a royalty?
It involves selling a product to a retailer for a price lower than what the retailer will charge the consumer.
What is wholesale?
It means forever or never-ending.
What is perpetuity?
It is an event in which a seller presents merchandise, or products, directly to store personnel or customers at a store or other preset location. In many cases, it allows them to preview and / or purchase merchandise before it is made available to the public.
What is a trunk show?
It is an advertisement strategy in which an entrepreneur or company uses surprise and / or out-of-the-ordinary actions in order to promote a product or service.
What is guerrilla marketing?
It is the amount of money spent (on advertising / marketing) to acquire a new customer.
What is the cost of customer acquisition?
It is what you get to legally protect your product from being copied and sold by someone else.
What is a patent?
It means applicable everywhere or in all cases.
What is universal?
It is what one calls a product or service that is legally protected and cannot be copied by another business.
What is proprietary?