Argument
Persuasive Techniques
Vocabulary
100
Writers position on a problem or topic
What is a claim
100
Taps into people's desire to belong
What is bandwagon appeal.
100
A statement or personal belief, feeling, or thought, which does not require proof or evidence.
What is an opinion
200
Shuts down the opposing argument
What is a counter argument.
200
Relies on the backing of a celebrity, expert, or satisfied customer.
What is testimonial
200
give evil, demonic qualities to
What is demonize
300
"Others may argue that gum should be allowed on campus." is a _________.
What is an opposing viewpoint.
300
Uses words with strongly positive or negative connotations to stir peoples emotion.
What is loaded language
300
A statement that many people assume to be true, but which is not necessarily so
What is Commonplace assertion
400
That which proves or disproves something.
What is evidence.
400
Taps into people's compassion for others
What is appeal to pity.
400
based on observations rather than scientific analysis
What is anecdotal
500
A ______ appeals to logic, not emotions.
What is a sound argument
500
Tries to gain moral support for a claim by linking the claim to a widely accepted value.
What is ethical appeal.
500
a degraded or grotesque likeness
What is travesty
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