Growers
How many farms/barns do we have?
197/299
How often does a hen typically lay an egg?
One a day (every 24-28 hours)
What is ghee?
Butter cooked down to remove water and milk solids, leaving a pure fat, high heat, cooking oil
What would you type in your browser to see a farm or show someone traceability?
DO YOU WASH YOUR EGGS?
Yes. USDA regulations require that we wash our eggs before we pack them. Washing does remove the eggs’ natural protective layer (called the ‘cuticle’ or ‘bloom’), which is why they must be refrigerated.
How small (# of birds) is our smallest farm and how large is our largest barn?
3,000 hens / 20,000 hens
What breed of hens do we have?
Hy-line Browns
How many eggs are in one carton of our Liquid Eggs?
9
What are the 5 Vital Farms Stakeholders?
1) Community & Environment
2) Customers & Consumers
3) Crew
4) Suppliers
5) Shareholders
WHAT’S THE DIFFERENCE BETWEEN YOUR EGG TYPES?
The type of supplemental feed our girls receive is what differentiates our three egg types from one another.
What’s the name of the farmer who stars in our advertising?
Stuart Dill
Why do we beak tip our birds?
For bird safety among the flock/to avoid pecking issues
What are the 4 ghee SKUs we are actively selling moving forward?
Pink Salt Jar, Original Jar, Garlic Squeeze, Original Squeeze
What % of consumers say they care about animal welfare?
55%
WHAT DO YOUR GIRLS EAT (3 categories)?
1) Seasonal grasses like clover, rye and wild onion
2) Bugs, worms
3) Supplemental feed consisting primarily of corn and unprocessed soybean meal, along with nutrients designed to keep them happy and healthy.
What is it called when the grower teaches the birds where to sleep, eat, and lay their eggs?
Nest Training
At what age to do the chickens arrive to the farms?
17 weeks
What are the EXACT flavors of Omelet Bites (at least 3)?
1) Bacon & Cheddar
2) Ham, Bell Peppers, Onions and Cheddar
3) Roasted Red Bell Pepper & Mozzarella
4) Sun Dried Tomato, Basil, & Mozzarella
What is brand insistence and what is Vital Farms' % of brand insistence?
32%
WHICH BREEDS ARE THE COWS ON THESE FARMS?
Jerseys, Holstein and Guernseys
What is our featured farm right now on our website for Traceability?
Buckskin Acres
How often are our hens rotated onto a fresh paddock to allow for the pasture just forage on to regenerate?
Every 21 days
What is the SKU priority in Conventional for Omelet Bites?
1) Bacon & Cheddar
2) Roasted Red Bell Pepper & Mozzarella
3) Ham, Bell Peppers, Onions and Cheddar
What are Abby & Abe's age range and HHI?
25-49 and $75K+
WHAT IS CERTIFIED HUMANE®?
1) Certified Humane® is considered the gold standard in animal welfare
2) Certified Humane® standards are set by a scientific committee of internationally renowned animal scientists, veterinarians and researchers.
3) Each of our farms undergoes an extensive application, inspection and verification process each year to ensure that we meet or exceed all of the Certified Humane® standards for pasture-raised laying hens.