Marketing/Admissions
Online Presence
Case Manager Relationships
Community Relationships
100

This is a way to accomplish fast and easy admissions and marketing simultaneously

What is separate the admissions and marketing roles

100

A virtual tool to introduce yourself to potential residents

What is a website (do remodel)

100

Where you can introduce yourself to case managers

What are staff meetings (bring breakfast)

100

Events to introduce your facility to the community

What are mixers, marathons, "fun days," open house, nursing home week, family nights

200

Physical materials we can provide to potential residents instead of brochures

What is a postcard linked to digital media

200

A place to find facilities, not just Fashion Nova models

What is Instagram/Facebook

200

Ways to involve your IDT in the outreach

What is bring DON, RCMs, nursing staff for clinical Q&As in marketing visits

200

Services we typically provide only to guests but can extend to the community

What is outpatient therapy
300

Ways to understand how potential resident chooses a facility

What is cultivating case manager champions

300
Ways to personalize your social media presence

What are resident interviews, staff interviews, welcome videos, virtual tours, posted activity calendar

300

Ways to increase the number of referrals sent

What is visit all hospital partners

300

These are non-traditional sources of patient populations

What are Home Health, Hospice, and Guardianships
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