Marketing/Admissions
This is a way to accomplish fast and easy admissions and marketing simultaneously
What is separate the admissions and marketing roles
A virtual tool to introduce yourself to potential residents
What is a website (do remodel)
Where you can introduce yourself to case managers
What are staff meetings (bring breakfast)
Events to introduce your facility to the community
What are mixers, marathons, "fun days," open house, nursing home week, family nights
Physical materials we can provide to potential residents instead of brochures
What is a postcard linked to digital media
A place to find facilities, not just Fashion Nova models
What is Instagram/Facebook
Ways to involve your IDT in the outreach
What is bring DON, RCMs, nursing staff for clinical Q&As in marketing visits
Services we typically provide only to guests but can extend to the community
Ways to understand how potential resident chooses a facility
What is cultivating case manager champions
What are resident interviews, staff interviews, welcome videos, virtual tours, posted activity calendar
Ways to increase the number of referrals sent
What is visit all hospital partners
These are non-traditional sources of patient populations