COMMERCIALS & TRAILERS & EDITS
Edits where there is a shift in time but not space
visual representation of a script, showing scenes and camera directions
What is Storyboard
Process of creating short-form content for various media platforms involving developing, planning, shooting and editing content that is typically shorter in duration compared to traditional long form content
What is short form
A series of separate images, moving or still, that are edited together to create a continuous sequence. This technique can use quick and fragmented edits to create an energetic, often chaotic, rhythm that grabs attention.
What is Montage
This technique involves showing a powerful or provocative visual in the first few seconds to immediately grab attention.
What is a Hook
Specific group based on age, gender, interests
What is a target audience
Collection of images, colors, textures and other visuals elements that are used to convey a theme, concept or style
What is Mood Board
This technique can help direct or guide someones eyes to where you want them to be
What is patterns and repetition
A change in time AND space
What is spatial and temporal edit
This element of short form content helps maintain audience engagement by balancing quick cuts with deliberate slower moments for impact
What is Pacing
prompt encouraging viewers to take a specific action, such as subscribing or visiting a website
What is Call To Action
Before storyboarding you must generate and refine your ideas to create a clear and compelling idea. this process is called
Creates a reaction in viewers by presenting contrasting elements side by side .
What is Juxtaposition
document that contains important information about specific shoot days. Usually has shoot details, schedule, , location, cast and crew etc
What is Call Sheet
Universal themes, relatable characters, conflicts
What is Evoking Emotion/ Emotional Resonance
An amazing, super cool, totally awesome instructor who is wearing a bow.
What is Ms. Alex
A list detailing each shot's specifics, such as angles, duration and camera movement
What is Shot List
Universal themes, show don't tell, relatable characters are all ways to
What is Evoke Emotion
Editing that ensures smooth and logical progression of time and events in a film?
What is Continuity Editing
This narrative device leaves the audience in suspense by not resolving a key question or conflict, prompting them to stay engaged or seek more.
What is a cliff hanger
Edits where there is a shift in space but not time
This document outlines dialogue , actions and other elements for a short form. It serves as the blueprint for actors and production team members
What is Script
In short-form storytelling, this element is often kept minimal to allow visuals and action to carry the narrative
What is Dialogue
Term used to describe a visual representation of a sequence of events or tasks plotted along a drawn line that shows the order and duration of each task. From pre-prod to production to post
This technique can add layers of depth and interpretation to the story without having to explain it through dialogue or narrative.
What is Symbolisim