Build the Connection
Money Talks
The close zone
Real-life Scenarios
Bonus Column - Hershey Edition
100

What is the first step of the financial process?

Build rapport

100

What does “details or bottom line” mean in the 10-step process?

Present treatment clearly — full details or just bottom line, depending on patient preference.

100

True or False: “Close it today” means being pushy.  

False — it means confidently helping the patient say yes while they’re motivated.

100

Patient says “I need to talk to my spouse.” What step do you go back to?

Step 3 or 6 — share excitement or repeat back response.

100

What weekday do we hold our synergy meetings to focus on department success?

Wednesdays

200

This step confirms the patient's understanding BEFORE discussing money. 

Patient confirmation 

200

Why is confidence important when giving a fee?

Patients trust confident communicators.

200

What’s the main purpose of using their own suggested payment amount?

It makes the plan feel personalized and achievable.

200

You sense a patient is nervous. What’s one way to build rapport?

Personal conversation, active listening, empathy

200

Which department makes sure no patient leaves without paying their portion TODAY?

DESK DIVASSSS!

300

True or False: Sharing excitement is only the doctor’s job.

False — it’s everyone’s role!

300

When repeating back a patient’s response, what are you showing them?

You’re listening and validating their concern.

300

When do you ask for a payment amount from the patient?

Before suggesting any programs.

300

Patient says “Can I just do the cleaning today?”

Discuss urgency, benefits, and same-day options.

300

Who famously says "it'll all work out?"

Dr. Bk!!!

400

Give one example of how to build rapport before presenting treatment.

Smile, use their name, ask about their day, ask about family, etc.

400

What tone should you avoid when presenting fees?

Uncertainty or hesitation.

400

Step 7 involves what key question?

Asking if they’d like to pay in full or fit it into their budget.

400

How would you adjust your tone when talking about cost to an anxious patient?

Calm, confident, and reassuring.

400

What is our office address and phone number? (BA CANNOT ANSWER)

507 N Hershey Road Suite A

(309)664-2288

500

How can you “share excitement” authentically?

Be confident about treatment, show enthusiasm, personalize the benefit.

500

Example scenario: Patient says “That’s too expensive!” — what’s your next step?

Repeat back, validate, and explore fitting it into their budget.

500

What’s the final step of the financial process?

Close it today!

500

Give an example of how clinical and business assistants work together to support these steps.

GOOD transfers/preheats, patient education, consistent phrasing

500

What are the 6 Heartland Core Values?

Achievement, Honor, Execution, Balance, Celebration, Collaboration

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