Know Your Lender
Rules of the Land
Pitching & Pre-Qualifying
100

This option does not charge a traditional APR, but instead uses a 50% rental fee for customers building their credit.

What is EZ Pay?

100

HFS has a strict rule that the building must go on the lot with the home the customer lives in, meaning it cannot be used for buildings on this type of property.

What is vacant land?

100

When asking a customer to rate their credit score, you give them these three options to choose from.

What are below average, average, or above average?

200

This soft-pull lender is designed for the "Average" credit profile, targeting scores between 670 and 740.

What is GreenSky?

200

Foundation Finance requires the customer to have this specific relationship to the property where the building is being installed.

What is "MUST own the land"?

200

Under the NEPQ Lead-In, you ask the customer if they would be open to hearing an option that breaks their building's cost into these.

What are "affordable monthly payments"?

300

This is the only lender in our program that funds the money directly to the customer, rather than to Ascential Buildings.

What is HFS?

300

While EZ Pay does not require land ownership, a renter using this option must pay these two things upfront.

What are a Down Payment and one month?

300

The old, outdated lead-in ended by asking the customer if they would like the rep to give them one of these.

What is a finance quote?

400

Of all our lenders, this is the only one that performs a hard credit pull.

What is Lendmark?

400

Financing wood buildings or greenhouses requires special approval from this group before proceeding.

What is the AB (Ascential Buildings) Management Team?  

400

During pre-qualification, you tell the customer that our lenders like to see this specific down payment percentage.

What is 20%?

500

Instead of an APR, EZ Pay charges this specific fee structure.  

What is a 50% Rental Fee?

500

When using HFS, the customer is allowed to finance their entire project plus this additional percentage amount.

What is 20%?

500

If a customer tells you they are unable to provide the 20% down payment our lenders like to see, this is what you should ask next.

What is "How much can you put down?"

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