Knowledge: Local
Commercial
Company Knowledge
Government
Social Media
100
True or False: The Santa Barbara News-Press is the oldest daily newspaper located in all of Southern California.
True, first published in 1855
100
For which state(s) should you redact titles such as Mr/Mrs/Ms/Miss/Mister?
None of them.
100
True or False: Social Intelligence was incorporated in 2009.
False, 2010
100
Callisto is a moon of what planet?
Jupiter
100
True or False: Thailand alone has 1.5 million Instagram users.
True
200
True or False: The Old Spanish Days Fiesta started in the 1930s.
False, 1924
200
What social media sites do we add for Associated Persons? (4)
Facebook, Google+, Twitter, Instagram
200
Which member of the leadership team had DJ AM play at their birthday party?
Max
200
In the executive summary of a Callisto report, which word is used to describe the quantity of the subject's online presence when the report contains 8-10 sites?
Moderate
200
True or False: "Selfie" was Oxford Dictionary's Word of the Year in 2013.
True
300
What was Santa Barbara’s first Irish bar?
The James Joyce
300
Name the three foreign countries we outsource Commercial reports to.
Jamaica, India, and the Philippines
300
Who was Social Intelligence's first client?
Impulse
300
Name three adjudicative guidelines related to foreign activity.
Foreign Influence, Foreign Preference, Allegiance to the United States
300
Which site has more monthly active users, Twitter or Google+?
Google+
400
What annual event was first established in Santa Barbara the year after its founder witnessed the environmental impact of the 1969 Santa Barbara Oil Spill?
Earth Day, founded in 1970
400
Which Company has the note, “Please make sure you search topix.com.”?
Texas Farm Bureau
400
What does FCRA stand for?
Fair Credit Reporting Act
400
Name all of the adjudicative guidelines that a DUI falls under. (3)
Alcohol Consumption, Criminal Conduct, Personal Conduct
400
What was the original name of the website created by Mark Zuckerberg and friends before it became Facebook?
Facemash
500
Originally built by Chinese laborers in the 1860s as a stagecoach rest stop, what Santa Barbara restaurant has had wild pig, bear, lion, and kangaroo on its menu?
Cold Spring Tavern
500
What parts of the Link Tool do you use to search for Basics, AAs, and Comps? (7)
Pipl, Facebook, Instagram, LinkedIn, Google+, Twitter, Subject Search
500
What was the first national news outlet that featured Social Intelligence?
Forbes
500
Name the three adjudicative guidelines related to foreign activity.
Foreign Influence, Foreign Preference, Allegiance to the United States
500
What was Oxford Dictionary's 2014 Word of the Year?
Vape
M
e
n
u