Marketing Basics
What do we call information used to sell a product?
marketing message
Who buys a product or service?
a customer
What do we call the main idea in an advertisement?
marketing message
What do we call a company name that people recognize?
brand
What word means telling people about a product to sell it?
promote
What do we call people a company wants to sell to?
target audience
What kind of message is easy to understand: clear or confusing?
a clear message
What helps customers trust a company?
a clear and honest message
What do companies create to attract customers?
advertisements
Who reads ads and watches commercials?
customers (or consumers)
What should a good marketing message be: long or simple?
simple message
What brand do people remember because of good ads?
a strong brand
What is marketing used for: selling, teaching, or cooking?
selling
Who is more important for a business: customers or competitors?
customers
What does a message try to do: confuse or inform people?
inform people
What can be damaged by bad marketing: a brand or a product price?
a brand
What do businesses want customers to do after seeing an ad?
buy the product
Who decides if a product is successful?
consumers
What part of an ad tells customers why a product is good?
product description (or main message)
What represents a company’s image and values?
a brand