Programmatic
Who is our programmatic rep?
Tori Zoellner
Can you zip code target with Podcast Network?
Yes
Who is our assigned m* rep and what is his purpose?
Blake Thomas, nurture AudioGo biz and drive activity to non-spenders.
What Hispanic targeting, if any, can you apply to Streaming Everywhere?
Spanish content / language targeting
Who is our satellite partner and whats the min to engage them?
Morgan Seedor, 100K
Name one Advertiser benefit of buying programmatically?
realtime reporting, control over budget
I'm a first time podcast buyer that wants to spend 20K on Crime Junkie. What would you recommend?
Start with the network for greater scale
Start with a smaller show to achieve healthier SOV
Name 2 reasons an advertiser an advertiser should buy SoundCloud inventory.
1) younger audience 2) multicultural 3) high engagement 4) leading the music culture
List two reasons we have a stronger Multicultural offering than our competitors.
Size of addressable audience for Reach and Scale
Fluency, multicultural dedicated, team of experts to guide strategy.
In-house creative to develop messaging relevant to MC audiences.
What are the rules of the road for prospecting an account? Need at least 3
1. Account needs to be in your name
2. 90 days of no meaningful activity
3. 6 months with no opps
4. 12 months since closed won opp
What are 4x details you need before you can create a programmatic deal in SF?
1. DSP 2. Advertiser 3. Spend 4. Platforms 5. Inventory
What internal steps do you to take to avoid show-level exclusivity and pacing issues?
submit the show through the priority form process
Name 2x ways I reach sport listeners on streaming audio and podcasts through SiriusXM Media?
target sport listeners, tap into our sports collection
What MC live event opportunity did we just roll out?
HBCU
Name 2 reasons why advertisers should buy audio instead of CTV?
High attrition
The two largest streaming video platforms dont even allow ads
One of your agencies has a client that wants to buy programmatically, but his client cannot meet the $20K monthly minimum. How do you guide them?
Introduce them to the idea of an always on deal. This allows the agency to transact with several of their advertisers programmatically to help get to the 20K month spend versus advertiser specific.
I bought buy through SiriusXM Media, but I'm hearing the podcast on Spotify. What's happening?
We have the exclusive ad rights to the content, but our ads can be heard wherever that listeners is tuning into their podcast.
Name two attribution solutions for Streaming Audio
ArtsAI, Reveal
Is Reach and Frequency available for podcast network and show-level reporting?
yes, post-sale for the network. No for show-level, lean on SOV.
Name one Satellite Sports Sponsorship opportunity for Q3.
Nascar, College Football
Who is not a good candidate for an AOD deal. 3 specific points.
Someone that needs geo targeting
Someone that needs audience targeting
Someone that needs attribution
Accounts that have split partners
Name 3x shows within our Health & Wellness OR Comedy Podcast Genre.
Rachel Hollis, Mel Robbins, School of Greatness
Smartless, Office Ladies, Jeff Lewis
What is the minimum for a Sponsored Station?
Depends on the station - varies from 25k - 50k/week per station.
Can we targeting any ethnicities outside of AA and Hispanic?
Yes, Asian American and Indian American
What is Adswizz?
AdsWizz is the ad technology that powers our entire advertising ecosystem