Customer
Having sport on isn't going to make my punters spend any more, it's a waste.
75% of OOH sport viewers agree they spend more when watching sport than when not
A 2nd box doesn't matter to me, can you not give me a cheaper price instead?
84% of OOH sport viewers say it's a good idea for pubs and bars to show different sports on different screens at the same time
Sky's not what it was, it's not worth having
88% of OOH sport viewers agree Sky Sports is home of the English Premier League, 83% agree Sky Sports has the best range of sports and 74% agree Sky Sports is the best broadcaster for sport
I'm in Belfast, people aren't coming out to watch sport, they just want a drink
Spend: Out of home sport viewers spend +41% more eating & drinking out per month than pub/bar goers who don’t watch sport Sport viewers drink more when they go out (average of 3.0 serves vs 2.7 for non-sports viewing pub-goers)
I'm not paying to have WIFI, it's pointless
95% of landlords with Sky agree that it’s important for their busines to offer free public WiFi for their customers
People are just coming in for one or two drinks now, no point putting Sky in
OOH sport viewers spend on average 30 mins longer in a pub/bar when watching sport than when not watching
I'm going to do without Sky, my regulars will still come in
74% of OOH sport viewers agree that if their local pub or bar stopped showing live sport, they would go there less often
I'm just taking TNT, I'll get by with the Champions League games.
81% of landlords with Sky say the Premier League is their most important football competition
I'm in Mayo, people don't want football, they want Rugby and GAA
Out of Home Viewing: Football is by far the most watched sport out of home (watched by 62% of OOH sports viewers vs. 41% for rugby union, 40% for Gaelic football and 31% hurling)
My regulars know what I do, I don't need to tell them
78% of landlords who regularly use MSS see it as being valuable for attracting customers to their venue
People are struggling, I'm not spending more money right now
Research shows that if consumers have less disposable income over the next 12 months, they would prioritise going to pubs and bars more than anything else. OOH sport viewers are much more likely to prioritise visits to pubs/bars (45%) than pub/bar goers who don’t watch sport OOH (34%)
You're too expensive, I'm not going to make money back, even for big games
Super Sunday on 10 April saw pubs with Sky receive almost a 47% increase in beer and cider sales compared to pubs without Sky. This resulted in an extra £426 in their tills from drinks sales and saw capacity increase by 16%
I'll just take Amazon and TNT, it's still Premier League football
Sky Sports matches are at the best times for pubs. Licensees say the 3 most important slots are all on Sky, that’s the Saturday 5.30pm & the Super Sunday kick-offs
I'm in Ballymena, nobody's coming out to watch English football
Out of Home Viewing: Football is by far the most watched sport out of home (watched by 74% of OOH sports viewers vs. 25% for rugby union, 20% for boxing, 19% for F1, 17% for tennis and 15% for cricket)
Everyone already knows what games are on, they can just check on their phone
89% of OOH sport viewers agree that it’s a good idea for venues to promote sport and upcoming fixtures inside and outside their venue (e.g., via posters, advertising, and social media)
My regulars only want to watch football, I'm not paying for everything else
92% of OOH Sport viewers say it's a good idea for pubs and bars to show a range of sports
I'm not paying all that money just for a couple of games a week I'm interested in
73% of landlords with Sky say it’s a good idea to show content such as Sky Sports News for customers when there is no live sport on TV
We're more a food pub, there's other places they can go to watch sport that just sell drink
64% of OOH sports viewers agree that when eating food while watching OOH they are likely to spend more overall than when they don’t eat
I'm in Dublin, I don't want the type of people who watch sport in my place
Frequency: Sport drives frequency (29% of sport viewers watch OOH at least weekly and 67% do so at least monthly) Sport viewers are much more frequent visitors to licensed venues (54% weekly vs 40% for non-sports viewing pub-goers)
Nobody is going to use WIFI, they're too busy watching the telly
89% of OOH sport viewers log into a venues’ free public Wi-Fi
I'm trying to get food off the ground, I don't want to confuse my customers by showing sport too
81% of OOH sports viewers think it’s a good idea for pubs to offer food whilst watching live sport
I'm not taking a 12 month contract it, it's only worth it when the football season is on
75% of landlords with Sky agree that showing live sport helps increase their business’s revenue throughout the year
I'm not taking the PL, I'd need to take Amazon and TNT as well to do it properly
In the 21/22 Premier League season, Sky Sports showed 9 of the 10 most viewed games out of home
I'm in Newry, my punters will come in whether I've sport on or not
Frequency: Sport drives frequency (49% of sport viewers watch out of home at least weekly and 78% do so at least monthly) Sport viewers are much more frequent visitors to licensed venues (64% weekly vs 41% for non-sports viewing pub-goers)
'I'm not bothering with My Sky Sports, my customers don't go online'
81% of OOH sport viewers ‘these days expect pubs/bars to promote upcoming live sport via their social media channels’ and 78% would consider using a pub/bar’s social media feed to find out about upcoming sporting events that they are showing