Customer Callouts
This pet food customer gave TwinThread another purchase order for a packaging line at Emporia.
What is Hills (Pet Nutrition)?
This cognitive bias explains why manufacturers resist change—like Billy Beane's Oakland A's in Moneyball.
What is Status Quo Bias?
This methodology step must happen before configuring a model, though teams often jump past it.
: What is Baselining?
This major consulting partner was specifically brought into Colgate for virtual operations (VOCCS).
What is Accenture?
The team spent part of their morning session debating whether or not they were allowed to wear these.
What are Vests (company vests)?
This customer is using multi-objective models on animal byproduct rendering lines in Montreal and Quebec City.
What is Sani-Max (Sanamax)?
This human psychological phenomenon describes why users forgive human errors more than computer calculation errors.
What is Algorithm Aversion?
This 101 module concept was proposed by Gavin to teach process engineers how data segmentation and filtering impact models.
What is Data Science 101?
Unlike time-and-materials, this billing structure makes partners deliver a fixed scope regardless of hours worked.
What is Fixed Fee (Scope-based)?
This team member shared photos of shooting a 700lb mar (elk/moose) with a bow at 25 yards.
Who is John?
This customer’s plant in Hazelton saw adoption skyrocket after starting a competition between day shift and night shift.
What is Alphia?
Sapna's favorite book mentioned during change management discussion, written by Daniel Kahneman.
What is Thinking, Fast and Slow?
This specific feature, newly added in the upcoming iteration, allows users to trace changes to logic blocks.
What is Thread Versioning?
This big four firm was mentioned as having a lack of account accountability and project management on the Mars account.
What is E&Y (Ernst & Young)?
The team had a heated debate over this fake Nova Scotia specialty beverage company during an afternoon exercise.
What is Verdant Elixirs?
Smuckers built this structured 1-page document to stop teams from starting science experiments without clear value.
What is the Use Case Validation Checklist?
Louie used this psychological pyramid model to describe customer growth from fear/trust up to self-actualization.
What is Maslow's Hierarchy of Needs?
The team frequently bypasses the UI to troubleshoot or run queries directly in this backend database.
What is Master DB?
This term refers to the pre-sales/kickoff alignment phase needed to qualify data readiness before Day 0.
What is Milestone Zero?
This city in Nova Scotia is where the Halifax waterfront casino is reportedly moving to.
What is Dartmouth?
This customer struggled with data readiness and lack of internal accountability, making them "hella frustrating" to deal with.
What is Danone (Denown)?
Sapna quoted an elementary school principal (her sister) for dealing with nasty contract negotiations: "You let go, and...".
What is "...you move on"?
This ISA standard defines the standard hierarchical structure (units, operations, phases) for complex batching systems.
What is ISA-88 (S88)?
This partner type has higher domain expertise and lower product diversification than Big 4 firms.
What is a System Integrator (SI) / Specialty SI?
The local restaurant item priced at $225-$250 meant for 4-6 people that the team joked about ordering.
What is the Tomahawk Steak?