Sponsorship
Sponsorship is best described as this type of organizational investment.
What is promoting its brand through association with a sports property?
This statement best describes the relationship between marketing and sales.
What is “Marketing builds awareness, sales closes deals”?
This is the primary goal of sport public relations.
What is managing relationships and shaping public perception?
DAILY DOUBLE This is the main goal of an opening gambit.
What is winning the audience’s attention quickly?
This best defines intellectual property in sport marketing.
What are trademarks, copyrights, and likeness rights?
Sponsorship falls under this broad business function.
What is marketing?
DAILY DOUBLE According to Tom Morgan, good sales is primarily about this skill set.
What is problem-solving and relationship-building?
Silence during a PR crisis creates this.
What is a narrative vacuum someone else will fill?
This is the BEST example of an opening gambit.
What is asking a big, relevant question?
A morals clause exists in contracts for this reason.
What is allowing termination if behavior damages reputation?
In a sponsorship relationship, this party is the sponsee.
What is the sport property receiving the sponsorship?
This stage is NOT part of the seven-step sales process.
What is branding?
This is NOT one of the Golden Rules of Crisis Communication.
What is “Be defensive”?
Under the “Less Text, More Visual” rule, slides should do this.
What is support your message without overwhelming it?
This rule ensures legality in sweepstakes and contests.
What is “No purchase necessary”?
This element is NOT part of the marketing mix.
What is human resources?
The sales Discovery phase is critical because it allows a rep to do this.
What is uncover buyer needs and objections early?
This describes the first brief, factual response given during a crisis.
What is a holding statement?
This is a tell-tale sign of a “data dump” slide.
What is overloaded text and tiny fonts?
This trademark issue prevents selling shirts with “12th Man at the Forum.”
What is ‘12th Man’ is owned by Texas A&M?
These actions “bring a sponsorship to life” through fan engagement.
What is activation?
This is the main goal of the Approach stage.
What is making first contact and building rapport?
This comes first in the Anatomy of a Good Response.
What is acknowledge what happened?
This is the best way to fix filler words.
What is pausing intentionally?
Under FTC rules, an athlete thanking a gym for free access must do this.
What is include a disclosure such as #ad or #sponsored?