Start-Up Costs
Break-Even Basics
Sources of Funding
Fixed vs Variable
Vocabulary
100

Name one example of a start-up cost.

Any of: buying equipment, initial inventory, business license, website design, etc.

100

What information do you need to know in order to figure out a business’s break-even point?

Fixed costs, variable cost per unit, selling price per unit

100

Name one source of funding for a small business.

Any of: bank loan, personal savings, equity investment, crowdfunding, venture capital

100

Define a fixed cost and give an example.

Fixed cost: A cost that stays the same regardless of production/sales; example: rent, insurance

100

What do we call the money a business brings in from selling goods or services?

Revenue or Sales

200

True/False: Start-up costs are only paid once, before a business opens.

True

200

If fixed costs are $200 and contribution margin per unit is $5, what is the break-even point?

Break-even = $200 ÷ $5 = 40 units

200

What is debt financing?

Borrowing money that must be repaid, usually with interest

200

Define a variable cost and give an example.

Variable cost: A cost that changes with production/sales; example: materials, packaging

200

What word describes the money left after all costs and expenses are paid?

Profit or Net income

300

List two start-up costs for a new coffee shop.

Examples: buying espresso machine, initial coffee beans, shop renovation, business license, marketing materials, etc.

300

True/False: The break-even point is when a business starts making a profit.

False (it’s when revenue equals total costs; profit starts after break-even)

300

What is one advantage and one disadvantage of equity financing?

Advantage: Don’t have to repay if business fails; investors may offer advice
Disadvantage: Must share profits/ownership; lose some control

300

Is employee hourly wage usually a fixed or variable cost? Why?  

Variable; because it increases as more hours/products are produced

300

What is the term for the goods a business has on hand to sell?

Inventory

400

List the four main categories of start-up costs we discussed in class.

Legal, Physical, Marketing, Operations

400

A lemonade stand has $50 in fixed costs, $0.50 variable cost per cup, and sells for $2 per cup. Calculate the break-even point.

Contribution margin: $2 - $0.50 = $1.50
Break-even: $50 ÷ $1.50 ≈ 34 cups

400

Describe how crowdfunding works.

Collecting small amounts of money from many people (usually online), often by offering rewards or early products

400

Read this list: rent, flour, logo design, packaging, insurance. Categorize each as fixed, variable, or start-up.

  • Rent: Fixed
  • Flour: Variable
  • Logo design: Start-up
  • Packaging: Variable
  • Insurance: Fixed
400

What do we call the amount of money a business spends to get started before opening?

Start-up costs

500

Imagine you are opening a food truck. For each of the four start-up cost categories (Legal, Physical, Marketing, Operations), give one specific example of a cost you would need to pay and explain why it is necessary.

Sample answers:

  • Legal: Food service permit (necessary for compliance)
  • Physical: Kitchen equipment (needed to prepare food)
  • Marketing: Flyers/social media ads (to attract customers)
  • Operations: Initial inventory of food supplies (to serve customers)
500

A student starts a T-shirt business with these monthly expenses:

  • Booth rental at the market: $80/month
  • Social media ads: $25/month
  • Employee wages: $2 per shirt made
  • Fabric and supplies: $4 per shirt
  • Packaging: $0.50 per shirt
  • Selling price per shirt: $18
    a) Identify which expenses are fixed and which are variable.
    b) Calculate the break-even point (number of shirts to sell in a month to cover all costs).
    c) Show your work.


Fixed: Booth rental ($80/month), social media ads ($25/month)
Variable: Employee wages ($2/shirt), fabric/supplies ($4/shirt), packaging ($0.50/shirt)
Total fixed = $105/month
Total variable = $2 + $4 + $0.50 = $6.50/shirt
Contribution margin: $18 - $6.50 = $11.50
Break-even: $105 ÷ $11.50 ≈ 10 shirts

500

Match each business scenario to the most appropriate source of funding: debt financing, equity financing, venture capital, or crowdfunding. 

  1. A local bakery borrows money from a bank to buy new ovens.
  2. A tech startup sells 25% ownership to an investor in exchange for $250,000.
  3. An artist raises $7,000 from supporters online by promising prints of the finished work.
  4. A company with a promising new health app receives $1 million from a firm that specializes in high-growth businesses.
  1. Debt financing
  2. Equity financing
  3. Crowdfunding
  4. Venture capital
500

List two costs that could be either fixed or variable, depending on the situation.

  • Examples: Utilities (could be fixed or variable depending on usage), salaries (some are fixed, some are hourly/variable)
500

What is the term for money invested in a high-growth start-up by a professional firm, usually in exchange for partial ownership?

Venture capital

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