SOPs
WTs / Account Setup
CPA
SMART Journey
Systems
100

What does SOP stand for?

Standard Operating Procedures

100

What email must be sent directly after a WT call?

Recap email (2025 Smartfinancial Walkthrough Recap) With 2 attachments 

100

What does CPA stand for? 

Cost Per Aquisition

100

How often should a SmartReview be conducted?

Every 15 days is confidence level is low (1-3)

Every 30 days if confidence level is high (4-5) (with an optional PCI in 15 days before) 

100

What is the Key periscope you should be living in?

2024 AM Dashboard (AM dash also accepted as an answer) 
200

What do we need to say at the beginning of every call? 

Hi, this is AM name from Smartfinancial calling on a recorded line.

200

What two filters should never be ran together?

Homeowner and Multicar

200

What is the CPA on this account? 

150 leads received at $8 / lead 

5 sales marked on dashboard 

$240

200

How many key steps are there in the TED process?

4 key steps 

200

Other than paychex, what system should you make sure you are logging into first thing in the morning to track attendance? 

Admin

300
What percentage discount requires manager approval on pricing?

60% or more 

300

What is the minimum amount of hours that needs to be on the call settings for changes to be able to be saved?

25 hours 

300

What is the CPI on this account? 

$7 / lead 

247 leads received 

6 multi sales - 19 items 

7 single policy sales - 7 items 


$66.50 

300

What does TED stand for?

Tell Me, Explain to me, Describe to me 

300

Name 2 filters that need CSM assistance and approval to add (Name the filter and the product it is used for) 

Auto Data - Age, Auto Data - Multicar, Home Calls - Property Type, Health Data - Income, Health Calls - Income, , Auto calls - Multicar, Commercial Data- Commercial Type Filter, Commercial Calls - Commercial Type Filter 

400

Can you and SHOULD YOU make your own smartviews?

NO, you CSM approval for any Smartviews needed 

400

What are 2 key habits does an agent need to have in order order to be successful with data leads?

Speed to dial, follow-up process, CRM, diversified profiles 

400

What is the CPA on this account? 

Campaign 1: $7 / Lead 37 leads received - 3 sales 

Campaign 2: $9 / lead 87 leads received - 6 sales 

$115 

400
Rebuttal this objection: Why am I receiving leads outside my filters?

Mr. Agent, are most likely recieving these due to consumer dishonesty, all forms are filled out by consumers only and we are not licensed to run any kind of reporting (MVRs, CLUE, Credit, Income, Health etc.) 

400

What 3 things do you need to do if you are out of office?

Slack Icon, Forward Calls, and Vacation Responder on email 

500

Is the following scenario a valid winback? 

AM1 calls agent, agent asks for a call back in a month. AM 1 sets task for 1 month out. AM2 calls the agent 15 days after the call and signs the agent up.

Yes, the task was not upcoming in 3 - 4 days and it has been  more than 14 days since last conversation with agent  

500

What are the key points you should go over on the billing tab? (Must name at least 3) 

Credit Card on File, Rebill and what triggers it, credits and cash balances/process, and NO refunds 
500

What is the cost per quote on this account? 

Campaign 1: $8.50 / Lead 62 leads received 

Campaign 2: $9.50 / lead 78 leads received 

27 quotes 

$46.96

500

Which campaign is performing better? 

Campaign 1: $7 / Lead 37 leads received - 3 sales 

Campaign 2: $9 / lead 87 leads received - 6 sales 

Campaign 1 (CPA is $86, while campaign 2 CPA is $130, both are performing great!) 

500

What platform do you use for pricing AND what periscope helps you do comparison pricing and filters


AM Playbook, AM KPIs

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