Metrics
Content, Offer, Ratings & Reviews all place a critical piece of this metric.
What is OLQ?
A type of code printed on retail product packaging to aid in identifying a particular item.
What is a UPC?
A selective program that funds items up to their commission rate to improve price position and to grow GMV
What is Commission Adjustment Program (CAP) ?
These advertisements help highlight a brand in front of millions of Walmart customers, in turn driving more discovery, sales, and growth. These ad units help customers discover relevant products as they search and browse Walmart.com. And because they’re cost-per-click ads, Sellers only pay when someone actually clicks on their ad.
What are Sponsored Products?
Jack Black starred in this sports comedy film in 2006 that was loosely based on the real-life story of a Mexican Catholic priest.
What is Nacho Libre?
Within advertising: customer intent, item page content quality, historical performance and context are all a critical part of this.
What is relevancy?
The number of clicks a page receives in relation to the total number of visitors.
What is Click Through Rate (CTR).
Stay on par with external competition by repricing your items in response to price changes outside of Walmart Marketplace by using this tool.
What is the Repricer?
With these types of campaigns, Sellers can add new keywords, match types and adjust bids accordingly. These campaigns work best for those who consider themselves advertising experts and already know the keyword bidding best practices for their products.
What are manual campaigns?
Originally airing on Bravo, this reality show pairs up rich, millionaire singles on dates and ran from 2008 to 2015.
What is "Millionaire Matchmaker?"
This metric is determined by dividing the number of orders that include any one of the defined “defects” by your total number of orders during the same time period.
What is Order Defect Rate?
Measurements of success. They can be tied to specific projects, activities, employees or overall business goals.
What are KPIs? (Key Performance Indicator)
Different Sellers offer varying prices for the same products on Walmart. Walmart gives the Seller who quotes the most competitive price top priority over the others and lists it at the top position. This seller is the topmost contender to win this on Walmart.
What is the Buybox?
These types of campaigns serve ads in relevant search results and product pages related to a specific offer. They often work better for anyone just getting started with CPC advertising and provide the best ad placements with a minimum effort.
What are automatic campaigns?
Born in Cincinnati, brothers Nick and Drew Lachey were half of the lineup of this "hot" boy band.
What is 98 degrees?
This pertains to each item based on your settings and the selected shipping option. This is also published on the listing page and order confirmation email, so it’s an important promise to keep.
What is Expected Delivery Date?
Determined by asking customers one question: “On a scale of 1-10, how likely are you to recommend our business to others?” Those who answer 6 or less are called detractors, while 7s and 8s are called passives. Those who give your business a 9 or 10 are known as promoters. If 60% of respondents are promoters while 20% are detractors, your net promoter score is 40.
What is NPS?
This metric keeps our EDLP (Every Day Low Prices) promise to our customers.
What is Meet/Beat?
A person with the ability to drive potential buyers of a product or service to purchase by promoting or recommending the items on social media.
What is an influencer?
Britney Spears famously carried this animal on her shoulders during a performance.
What is a snake?
Sellers may need to remove an item from their listings on Walmart.com because they no longer offer it, or there's an issue that requires it to be taken down quickly. Sellers can change the Lifecycle status of an item to to this status in Seller Center to quickly remove it from our website.
What is Retired?
A marketing term that describes a cross-channel content strategy used by businesses. Businesses are able to provide a cohesive, integrated customer experience regardless of how or where an interaction happens. This also refers to sales cross-channel, inclusive of online and B&B sales.
What is Omni Channel?
This tool is used to suggest competitor matches for items, or request the removal of a match when an item is incorrectly matched to a competitor item.
What is CIA (Competitive Intelligence and Analytics) Match Suggestion Tool (MST) ?
With this new Walmart portal, Sellers can manage various brands, submit multiple types of intellectual property claims, and track claim status, all within one easy to use interface.
What is the Brand Portal?
This was the highest paid actor in 2022 according to Forbes.
Who is Dwayne "The Rock" Johnson? (who made $270 million)