Vocab
Product Features
Search Stats
SEM/SEO Resources
100
The ideal number of these is at least 400.
What are backlinks?
100
Additional links found in paid search ads that can take readers to specific pages of an advertiser's web site.
What are site links?
100
The percentage of adults that use the internet and utilize search engines (within 5%).
What is 92%? Source Pew Research Center, May 2011
100
This form is location on the shared folder and is required to submit to the online support team to start a paid search campaign.
What is the SEM Capture Form?
200
The basis for measuring the quality of a keyword and ad. Also determines cost per click.
What is quality score?
200
The outline of all activities the SEO team will be taking to optimize a site.
What are deliverables?
200
90% of all search results page clicks happen here.
What is page 1 of search results? Source Optify, 2010.
200
When looking for SEO resources on the Wiki, this keyword will get you to all the necessary information.
What is "essentials?"
300
The HTML code that indicates text that is part of a heading on a web site.
What is h1?
300
A recording that tells the person answering the phone that the call is coming from their paid search campaign.
What is call whisperer?
300
Percentage of organic search visits from Mobile devices using Google, Yahoo! and bing (within 10%).
What is 26%? Source, RKG.
300
Our search and social team web site address.
What is www.advancessg.com?
M
e
n
u