Media Types & Concepts
This type of media consists of digital properties entirely created and controlled by the company, such as corporate websites, blogs, and official social media accounts.
What is Owned Media?
Myth #2 claims social media is only for young people, but over 68% of adults aged 50–64 actively use this platform.
What is YouTube?
Taco Bell generated 30,000 signatures on Change.org petitioning this official international group to add this symbol to iphones.
What is a taco emoji?
What was the first feature-length animated movie produced by the Walt Disney animation studio?
Snow WHite
Defined in textbook Chapter 1 as the process of gaining website traffic or attention through social media platforms.
What is Social Media Marketing (SMM)?
The myth that social media is "free" ignores major expenses in ad spending, content tools, and this primary labor cost.
What is Personnel (or Staffing / Salaries)?
This viral 2014 campaign raised over $220 million for medical research by encouraging user-generated video challenges across social networks.
What is the ALS Ice Bucket Challenge?
What is the official name of the gold statuettes presented annually at the prestigious Academy Awards?
Oscars
Free brand exposure generated by customer reviews, retweets, user comments, and organic word-of-mouth—which consumers trust more than corporate ads.
What is Earned Media?
SMM excels at building top-of-funnel reach and this long-term brand benefit.
What is Brand Awareness (or Customer Engagement / Brand Equity)?
This restaurant brand quadrupled its burger sales after a viral Twitter stunt where it temporarily flipped a letter in its logo to a "b".
What is IHOP (or IHOB)?
What animated sitcom is the longest-running scripted American tv show in history?
Simpsons
Traditional marketing relies on one-way broadcast control, while SMM requires brands to build trust by participating in this two-way interaction.
What is Dialogue (or Authentic Engagement / Conversation)?
Myth #4 says SMM is only for B2C consumer products, yet 86% of marketers targeting other businesses (B2B) actively use this platform.
What is LinkedIn?
Starbucks drove 155,000 Instagram shares and a 3% sales lift in 2017 by tapping into scarcity marketing with this 1-week limited offer.
What is the Unicorn Frappuccino?
What is the real name of the iconic, green-clad hero who rescues Princess Zelda in the famous video game franchise?
Link
Channels such as TV commercials, display banner ads, and sponsored social media posts where a brand pays directly for reach.
What is Paid Media?
To prevent social media from becoming too time-consuming, businesses avoid spontaneous posting by organizing posts in advance using this planning tool.
What is a Content Calendar?
A musician wrote a viral YouTube song after this airline damaged his $1,200 guitar and delayed customer service resolutions for 9 months.
What is United Airlines?
Which European nation is home to ancient wonders like the Parthenon.
Greece