4 Ps
4 Ps
SWOT
Above and Beyond
SM Sundry
100
What are the 4 P's?
Product, Price, Place, Promotion
100
Give me one example of a company that provides a product and one company that provides a service?
DOUBLE JEOPARDY: What is a company that provides both?
Answers may vary.
100
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
100
What does it mean to break a market up geographically?
By location
100
Twitter (X)
200
Uber and GrubHub are examples of
_______-based organizations, rather then product-based.
SERVICE
200
Which of the 4 P's is about where companies and organizations interact with customers?
Place
200
What is one group that always works as a Threat to a company?
Competition
200
What is the order of the distribution channel?
Producers, Wholesalers, Retailers, Consumers
200
Explain Competition to me.
Competition is other companies who are competing for the same market.
300
Which of the 4 P's involves communicating messages to consumers?
Promotion
300
Why is it important to not price items:
- Too High?
- Too Low?
Maximize profits.
- Too high: no one will buy.
- Too low: You won't make money.
300
Which parts of the SWOT are internal factors and which are extrenal?
INTERNAL - Strength / Weakness
EXTERNAL - Opportunities / Threats
300
What does AIDA stand for in promotion?
Attention (or Awareness), Interest, Desire, Action
300
What is one thing someone should keep in mind when presenting to a group of people?
Answers may vary.
400
Channel Management is another name for which of the 4 P's?
Place
400
What are three places for Adidas?
Retail stores, outlet malls, ONLINE, their app, more acceptable answers...
400
What would be an example of a Strength for AMC Movie Theatres?
Comfortable Seats, New Movies, Big Screen/Nice Speakers, good food, etc.
400
Who are three competitors for Wawa?
Corner stores, gas stations, grocery stores, fast food chains, et al.
400
What is called when a business makes more money than it loses?
Profit
500
Explain the 4 P's for me using Toyota as an example.
Answers may vary
500
Explain the 4 P's using WAWA as an example.
Answers may vary.
500
Conduct a SWOT analysis for Gatorade
Answers may vary
500
Who is competition for the Philadelphia 76ers?
Any type of entertainment in Philadelphia.
500
What is the marketing concept?
Business should 1) Meet customer needs by 2) providing something of value.