Intro to SMS
The potential audience for a piece of content.
Exposure
When the head of a company (boss or CEO) engage on social media or blogging sites.
Executive buy in
The emotion or tone behind a social media interaction.
Sentiment
Stage of the social media campaign where you establish a budget (note: you must say the NAME of the stage, not just the number).
Preparation
The actual audience for a piece of content.
Reach
Provide 3 examples of TRADITIONAL media.
TV, radio, posters, mail flyers, billboards, magazines, newspapers, flyers, brochures.
A solar panel installation company wants to expand into a new state and they want to learn what homeowners understand about solar panels. They post a series of questions on their social media platforms, to gather information and ideas about how to expand in this new area. What is this behavior called?
Crowdsourcing
You use this when you don't have time to stay active on a social media site.
Profile Placeholder
Stage of the campaign where you identify your target audience.
Planning
Anytime you see the word “persona” in a question, which social media term should you think of?
Target Audience/Market
A small beach shop is selling surfboards. A recent customer is excited about his new surfboard and has shared the business's posts on his personal social media page. What kind of social media communication is this?
Earned
A flash flood has closed a highway that runs near a metropolitan area. The county public services announce the closure on microblogging sites and major social media sites. They get several responses from tourists requesting detour assistance, allowing them to react to the situation in real-time.
Crowdshaping
A fictional, perceived personality or a personal or public representation of a role.
Persona
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
A Nocatee restaurant uses various print media services to send monthly specials to all their customers. How can they add social media to communicate product information to their customers?
a. Upload PDF files that contain information about their monthly promotions.
b. Post blogs and customer reviews
c. Schedule promotional events like “Kids Eat Free on Tuesday’s.”
d. Post links to their company website
b. Post blogs and customer reviews.
When customers are liking, commenting, and sharing a company's post.
Engagement
SMART goals stand for...
S ____
M ___
Actionable
Realistic
T ___
What does the S, M, and T stand for?
Specific, Measurable, and Timebound
To help drive company sales, Bobby is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
A. set goals
B. identify the target market
C. define strategies
D. listen and analyze
identify the target market
At end of planning stage, a SWOT analysis should be done. What 2 things must be done before the SWOT analysis?
an audit and goals
A company wants to communicate information on research findings, as well as video and images, and information from other industry peers. What type of site would best meet the company's needs?
Microblog
Type of communication where a company will use social media tools so that their content will display to other people on the site that might not otherwise see it.
Paid
Comparing your social media presence to your competitors is a huge benefit to.....?
Social media audit
A primary target audience member has what 3 characteristics?
Need the product.
Can afford the product.
Wants to receive information about the product.
Provide an example of how a business can incorporate social media into traditional media?
2) use QR codes that take consumers to social media site.
*** Best: Use traditional media to start telling a story and encourage viewers to go to social media to see the story play out.
What should a company create that would help them understand who their main brand consumer is and to see the product from their consumer's perspective?
Persona