The Founders
These two women founded Smythe in 2004
Who are Andrea Lenczner and Christie Smythe?
Smythe began with one goal- to perfect this article of clothing
What is the women's blazer
This royal and or actress have worn Smythe blazers
Who are Meghan Markle, Blake Lively, Rachel McAdams,
Smythe currently ships to most regions worldwide except these three countries
Russia, North Korea and India
Smythe is best known for this type of fashion
This city is home to Smythes headquarters
What is Toronto
What is a full ready to wear collection
This hit Tv show helped make Smythe popular when its characters wore their blazers
Gossip Girl
After opening its first store in Toronto, Smythe recently expanded to this Canadian City
Calgary
Their designs are known for combing these two elements
Classic tailoring and modern silhouettes
Before starting Smythe, Andrea Lenczner worked as a buyer for this luxury retailer
What is Holt Renfrew
Smythes motto or slogan centres around this phrase
What is "We perfect the blazer"
Smythe has discussed expanding into these key U.S markets
New York, Los Angeles and Nashville
Their target customer is a modern women who values these three qualities in her wardrobe
Quality, Longevity and versatility
Christie Smythe studied at this prestigious design school and worked for GAP and Celine before starting the brand
Parsons School of design
Instead of using traditional stores, Smythe sells directly to customers through this website
Their designs have appeared in these major fashion magazines
Nylon, Instyle and Teen Vogue
To connect better with customers and understand trends, Smythe uses this online strategy
Direct to consumer sales through their website and social media
Their fall 2025 collection highlights this trend
Texture takes centre stage
Christie chose to name the brand after her last name because she thought it sounded like this
Sartorial and British
Smythes niche in the fashion industry is the premium contemporary market positioned between these two levels of fashion
High end luxury and everyday wear
You can find Smythe pieces at these luxury retailers
Bloomingdales and Barneys
Smythes long term goal is to strengthen this aspect of its business to reach a global audience
Social media presence and brand team
This collection pairs cozy fabrics with tailored silhouettes in a palette of browns, greens and neutrals
Smythes fall 2025 collection