Launch
Sales Tools
Merchandising
Shows
The SNAF You Should Know
100

Date Shimano releases H1.2 products

What is March 15th

100

The formats the Product Information Guide is offered in

What are PowerPoint, Print, and Digital

Use these for your presentations to your dealers!!!

100

Number of products the combo rack holds

What is 24

100

SNAF employee to approve Rod and Reel Tour Requests

Who is Viet 

100

This series of low profile reels are released in the USA in 1978

What is the Bantam series

Targeted at American bass fisherman it was introduced to the American market at the AFTMA show. 

200

The date when you can show and not leave H1.2 items to customers

What is 30 days prior to launch or Feb 14th
200

Date Sell Sheets will be available

What is valentines day or Feb 14th (cute)

200

Amount of time seasonal POP will be available in a year

What is 2

200

Show located in Houston, Texas that Shimano will NOT be attending

What is the Bassmaster Classic

200

The two new guys at SNAF (Name and Position)

Who is Ben - Product Team

Who is Pete - Upper Midwest RSM


300

Document needed to provide marketing assets early to an account

What is an NDA

300

Platform where Sell Sheets and the Product Information Guide can be accessed

What is Salesforce

300

The program that will allow sales to grow reel category with IFDs

What is the "Reel Fixture Sales Program"

300

Number of tour stops on the Rod and Reel Tour

What is 50

300
The year Shimano American Corporation is established

What is 1965

400

The number of videos created for H1.1 launch

What is 11

Encourage your dealers to use these!

400

Marketing process to create custom assets for customers

What is the creative request process

400

Approved capital fixture that will be available for in-field events

What is Shimano Pop-up Shop

400

The buy-in needed for the Shimano Rod and Reel Tour

What is $30,000.00

400

The first model of this product launched in 1992

What is Stella

500

The tagline for the Stella SW D

What is "Conquer the Impossible"

500

Sales tool that educates store staff on a systems-based selling approach

What are cheat sheets

500

The amount of rod racks available in the Rod Suite Sales Program

What is 4 fixtures

500

The amount of factory consumer shows planned for 2025

What is 6

500

Shimano Iron Works was established in 1921 by this person

Who is Shozaburo Shimano


He was only 26! 1922 he began production of the bicycle freewheel

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