Snake Oil Basics
ADVERTISING TRICKS
DANGEROUS INGREDIENTS
Industrial Revolution
Government Reform
100

What were snake oil salesmen known for selling?

Fake or misleading medicines

100

Snake oil salesmen often used this to make products seem trustworthy.

Advertisements

100

Name one dangerous ingredient found in some snake oil medicines.

Alcohol, cocaine, morphine, or opium

100

What major time period helped snake oil salesmen become successful?

The Industrial Revolution

100

What eventually helped stop false medicine advertising?

Government regulation

200

What kind of traveling performances did snake oil salesmen use to attract crowds?

Medicine shows

200

What type of claims did snake oil salesmen make about their medicines?

That they could cure many illnesses

200

What problem did some medicines cause because of addictive ingredients?

Addiction

200

What grew quickly during industrialization, creating large groups of customers?

Cities

200

What 1906 law required honest labeling of medicines?

The Pure Food and Drug Act

300

Why did many Americans trust snake oil salesmen?

Healthcare was limited and government laws were weak

300

What emotion did advertisements often use to convince sick people to buy products?

Fear

300

True or False: Most snake oil medicines were tested for safety.

False

300

Many rural Americans had little access to what?

Doctors or Healthcare

300

Why was the Pure Food and Drug Act important?

It protected consumers from dangerous products

400

What was another name for many snake oil medicines?

Patent medicinesv

400

What did salesmen use besides speeches to entertain crowds?

Music, comedy, or magic tricks

400

Some people became seriously sick or even died because of what?

Dangerous fake medicines

400

Businesses during industrialization often cared most about what?

Profit / making money

400

What problem did reformers want to fix?

Unsafe and unfair business practices

500

What time period did snake oil salesmen become especially popular in?

The Industrial Revolution / late 1800s

500

Why was advertising more powerful during the Industrial Revolution?

Newspapers and printing spread information quickly

500

Why were companies able to sell dangerous medicines so easily?

There were few government regulations

500

What economic idea supported little government control over businesses?

Laissez-faire capitalism

500

How did snake oil salesmen help change America’s laws?

Public anger led to stronger consumer protection laws

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