Marketing
This giant player in the market significantly influences all actions in SEA and SEO marketing.
What is Google?
You can measure the colour of an image and achieve a consistent colour temperature.
What is a greycard?
This is the second most relevant payment method in our German online shops.
What is PayPal?
A process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
What is Customer Relationship Management?
s.Oliver is the owner of the goods and sells them directly to the end customer via the platform.
How does Marketplace Business at s.Oliver work in general?
This marketing tool brings the most traffic to our stores 2021 YTD with 27% share (Last Click attribution).
What is a newsletter?
Someone who presents a garment or accessory in an attractive way.
What is a model?
This offers shops online services for accepting electronic payments by a variety of payment methods including credit card, bank-based payments such as direct debit, bank transfer, and real-time bank transfer based on online banking.
What is a payment service provider (PSP)?
This is where the single point of truth for all CRM relevant information is stored.
What is Customer Data Platform?
The KPI delivery on time, measured as "Delivery on Target", which includes all ordered parts (low cancellation rate).
Through which Key Performance Indicators, the marketplace measures, ensure satisfied customers?
This key figure generally describes the contribution margin that a customer realizes during his entire "customer life", discounted to the point in time under consideration.
What is the CLV, the Customer Lifetime Value?
It completes the e-com product imagery set but doesn't show a person.
What is a Mannequin Shot?
This payment method is used least in Germany.
What is payment on delivery?
Customers are in this cluster for 12 months since their last purchase.
What is the cluster "active customer"?
In most cases Customer Service (First Level), Payment and Order Confirmation are provided.
Which services does the Marketplace platform usually provide?
A frequently used method to optimize the open rate of newsletters in real time.
What is a subject line test?
When light bounces off an object.
What is a light reflection?
This is the most common fraud pattern.
What is identity fraud?
The technical term for the evaluation of an individual customer.
What is Customer Lifetime Value (CLV)?
This is used, because each platform has its own specifics of how it receives product data and makes orders available. This ensures the information arrives in following systems in such a way that it can also be processed.
Why is an integrator often used?
This day was the strongest sales day for the s.Oliver shops and apps in 2020 (net sales, returns not considered).
What is Singles Day (11.11.2020)?
A series of glass lenses through which light, which is bounced off an object, is collected and concentrated into an image.
What is a camera objective?
3 payment reminders are sent.
How many payment reminders do we send before we hand over to debt collection?
This score shows the willingness to recommend the company to family and friends.
What is Net Promoter Score?
1. Germany, Austria, Switzerland, Netherlands and Belgium.
2. France and Poland.
1) In which countries does s.Oliver currently have marketplace connections and 2) which ones are currently being worked on?