Product Data & Texting
Process & Product Owners
Content
Business Development
E-Com Acronyms/Abbreviations
100

Stands for sustainability and health at s.Oliver.

What is WeCare?

100

Either a run over a short distance at top speed or one timeboxed iteration of a continuous development cycle.

What is a sprint?

100

The types of dimensions, which content adapts to on different display devices.

What is a breakpoint?

100

A method of comparing two versions of the website. 


What is an A/B test?

100

This is your “request” and the user’s next step after seeing your ad. Examples include: “Learn More” “Buy Now” or “Watch Video.”

What is Call to Action (CTA)?

200

A popular fabric where traditionally only the warp thread is dyed in indigo.

What is denim?

200

If you'd like to date a hot person or love a style in the s.O Fashion App.

When should you "swipe right"?

200

The working instance within Salesforce.

What is Staging?

200

We include Belgium, Czech Republic, Croatia and Slovakia among others.


What are the "runner-ups"?

200

This is the process of increasing the percentage of users or website visitors to take a desired action.

What is Conversion Rate Optimization (CRO)?

300

Controls and manages the product-relevant data at a central point.

What is a PIM?

300

Either an American comic book publisher or a warehouse stocked with products to be redistributed to retailers or customers.

What is a "DC"?

300

Found on s.Oliver's homepage and within the Marvel universe.

What is a hero?

300

All information about behaviour on our sites, purchases and returns as well as master data are included within this. 



What is the Golden (Customer Profile)?

300

This is the address of a given unique resource on the Web. In theory, it points to a unique resource. Such resources can be an HTML page, a CSS document, an image, etc.

What is a Uniform Resource Locator (URL)? 

400

A text message or the first version of a new s.Oliver style.

What is an SMS?

400

In September 2017.

When did we go live with the first Ship from Store pilot stores?

400

Can be HTML and a discount.

What is a code?

400

Unifying inventory across warehouse, stores and external partners as well as calculating the Available-to-Promise stock are only two of the core functions of this software.


What is an Order Management System?

400

This measures the average total of every order placed on the e-commerce store over a defined period of time.

What is average order value (AOV)?

500

Not to be confused with the collar of the armour-bearing reptile.

What is a turtle neck?

500

Either a container for children to play in or an environment in which potentially unsafe code can execute without affecting the production repository.

What is a sandbox?

500

A collection of words, which are better not used in newsletter titles.

What is a blacklist?

500

With more than 25% and 22% these are the two main reasons why customers send back our products.



What are the return reasons "too large" and "too small"?

500

This is a phrase that originated in newspaper publishing where the most important content was always placed above the newspaper’s fold. In online terms, this refers to the amount of content a page visitor can see without scrolling down.

What is "Above the Fold"?

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