What is a trial close question?
Asking a buyer an open ended question that suggests the idea of closing a deal
What does ABC mean in sales?
1. The beginning of the alphabet
2. It's as easy as ABC
3. American Buying Club
4. Always Be Closing
4. Always Be Closing
What is the benefit of a Trial Close Question?
Interpreting the buyers responses to better understand their specific needs.
Ascertain their readiness for making a purchase decision
What is an assumptive close?
Using an assumptive close requires participating in the customer's sales experience by directly and assertively interacting with the customer. It is effective because it makes you appear confident and knowledgeable. This technique, when done properly, smoothly leads the customer in the direction of a buy.
True of False:
A Trial Close Question can identify the location (where you're at) in the sales process?
True! This can help them understand the customer's thought process, anticipate their future needs and prepare tactics to meet those needs.
Why would you use an assumptive close?
An assumptive close encourages communication with your customer at the final stage of purchasing.
From the book by University of California professor, Albert Mehrabian, called “Silent Messages: Implicit Communications of Emotions and Attitudes.” In this book, Mehrabian cites a few statistics that are notable and important to remember:
What are some of the things you can learn from a trial close?
A. The customers timeline
B. Gauge the customers feelings
C. Streamline the sales strategy
D. All of the above
D. All of the above
Trial closes are low risk and easy to employ and the benefits are a helpful and low risk tool.
Customer anxiety is a real thing yet 90% of sales people overlook non verbal cues.
Name 3 non verbal cues you should be looking for.
True or False:
True! University of California professor, Albert Mehrabian, called “Silent Messages: Implicit Communications of Emotions and Attitudes.” In this book, Mehrabian cites a few statistics that are notable and important!
Describe what a Negative Customer Cue looks like
What's the difference between a typical closing question and a trial closing question?
How are they different?
Typical closing techniques ask customers to make a decision regarding their purchase, whereas trial closes ask customers to share their opinion.
Name several ways you can reassure the customer throughout the sales process.
1. Ask questions. How are we doing so far?
2. Announce the next steps. "Let's go outside and have some fun!" "Sounds like we found that perfect camper and we just need to go inside and get comfortable with the numbers!"
3. Being a good listener.
4. Being perceptive of body language and not ignoring it.