About Tovala
The amount of time a Tovala meal cooks in
What is 25 mins or less
This is the average price of a Tovala meal
What is $12.99
This is the symbol to look for when Searching for Tovala in the app store
What is the orange portal
A good question you can ask to help you understand the pain points of this customer (and make sure you aren't talking to a Debbie)
What is: Many options!
- Ex: What do you typically do for dinner? Have you ever tried a meal service before?
"I have a big family. I don’t know if the meals will work for us."
What is: What does your typical evening look like? Do you all eat together all the time?
These two cities are home to the location that we ship all meals from
What is Chicago and SLC?
These numbers are the lowest number and highest number of meals that you can choose to have delivered in a week
This is the tab where you'll see your meal discount once you've connected your oven
What is the Orders tab?
Top 3 selling points of Tovala meals
What is:
- Fresh ingredients (not frozen), delicious meals cooked (not reheated)
- No prep, no mess -- Freedom from the kitchen! Eat well without the work.
- Flexibility: meal choices, filters, no commitment
Price of the meals ($12.99) feels a little high
When is the last time you ate out?
How much would you pay to sometimes get to skip the shopping, prepping, and save yourself all of that time?
The names of our 2 in-house Chefs that create the meals and program the oven
Who is Chrissy and Mauricio?
This is the average time that Tovala meals stay fresh
What is between 2-7 days
The tab to click on if you want to update your meal plan
What is the Settings tab?
A story from the Story Bank
What is...Many options! Let's hear it!
I'm not sure the Tovala meals are right for me.
I'm not sure I'll like the Tovala meals
Can you tell me more about that?
Is there a certain type of cuisine or dietary preference you’re looking for?
Who is Oprah
For those that have a dirty oven, this is the method we recommend for cleaning
What is: cleaning with a soft, damp cloth and mild soap and water OR the cleaning cycle for the steam oven
The number of weeks that you can see & order Tovala meals for at any given time in the orders tab
What is 3 weeks?
#1 thing a customer needs to do when they get home with their oven
Connect their oven
Worried about the nutritional value of the meals/sodium levels/healthy options/etc
Do you have certain health goals or dietary preferences?
Over how many meals have we shipped?
What is 30 million meals?
What you would tell someone who asks:
"How is Tovala different from other meal kits?"
What is a version of:
Tovala's meal service is unique because it involves fresh, mostly-prepped meals that are cooked in the Tovala Smart Oven. You do a few prep steps (like adding a sauce or seasoning to taste), and then scan a QR code with Tovala's smart oven to cook it perfectly in around 20 minutes or less with a chef perfected, automated cook cycle.
Other meal kits offer meals that are already cooked and reheated in a microwave, which affects the meal's flavors and texture. Or, they take 30 minutes or more to prepare and require you to do all the guesswork of cooking. Not only do Tovala Meals save on time, and limit post-mealtime clean up, but the results taste like the best kind of home cooking, full of tender veggies, juicy proteins, and melty cheese.
What is: A credit card is needed to activate your account. $50 off your first box is something special we only give to Costco customers, and it will give you a huge discount on your first box. The remaining balance will be charged to your card.
The remaining balance will be around $15 if you've chosen a 4-meal box, but you can always ad extra dessert or things too!
The 4 key steps of the pitch
What is:
1. Connect
2. Story
3. Objections
4. Close
Fear of Commitment: I don't need another subscription. I don't need them every week.
Do you have any other current subscriptions?
Have you ever subscribed to a meal service before?
How often do you think this would work for you?