Cults You Know
Time to Recruit
Physiological Manipulation
Psychological Manipulation
Language Matters
100

Jim Jones

The People's Temple

100

Second step in cult recruitment.

Invitation to special event or place.

100

Brain fog, anxiety, blackouts, memory problems, seizures, hallucinations

Potential long-term negative effects.

100

Trance & hypnosis, trickery, personal history revision, emotional manipulation, peer pressure.

Top psychological persuasion techniques

100

It serves to obscure the truth, make things more confusing, and advance ulterior motives.


Cultish Language.

200

Bikram

Bikram Yoga

200

The last step in cult recruitment.

Follow up.

200

Physiological persuasion techniques that include pushing on eyeballs, pressing on ears, and painful manipulations.

Body Manipulations

200

A person’s primary frame of reference in everyday life. The context within which daily life experiences are interpreted.

Generalized Reality Orientation

200

Thought-terminating clichés, loaded language, re-namings and us vs. them terms.

Linguistic Red Flags

300

Do / Marshall Applewhite

Heaven's Gate

300

The one constant factor/ technique in all cult recruitment.

Rampant deception.

300

Cult leaders use this technique by reframing and labeling the experience as something spiritual and
positive.

Hyperventilation

300

Cults use peer pressuring and modeling to train new members, through overtly stated policies or by more implicit shaping, to act in ways desired by the group, and so they can do this.

Enforce group norms.

300

It can provide a sense of security and belonging, create the insider vs. outsider dynamic, and identify who is a true follower/believer.

Special Code Language.

400

Amy Carlson

Love Has Won

400

Attractive and full of promises for a better future.

Cult recruiter.

400

Speaking in tongues is more formally known as this.

Glossolalia

400

Designed by Milton Erickson to bypass common resistance to direct suggestions or instructions.

Naturalistic Trance Induction

400

Using specific phrases that divide group members from the rest of society.

Renamings / Us vs. Them

500

Nicole Daedone

One Taste

500

“…feigning friendship and interest in the recruit” through “a coordinated effort…that involves longterm members flooding recruits and newer members with flattery, verbal seduction, affectionate
but usually nonsexual touching, and lots of attention to their every remark."

Love bombing.

500

Hormonal changes, purgings & sweating, and gastrointestinal disturbances are all caused by changes in these.

Diet, sleep, and stress

500

Freedom from Abruptness, Marked Regularity of Soothing Rhythm, Vagueness of Imagery, etc.

Qualities of Trance-Inducing Poetry

500

They are effective because they block critical thinking.

Thought-terminating Clichés

600

John Humphrey Noyes

The Oneida Society

600

Study groups, Bible groups, social clubs, and yoga classes can all serve as this.

Front group.

600

Causes relaxation-induced anxiety in many people.

Mantra meditation

600

Consistency, Reciprocity, Social Proof, Authority, Liking, Scarcity 

Cialdini's Principles of Gaining Compliance.

600

Words or phrases that have a strong emotional charge.

Loaded Language

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