Customers First
Largest SOCi customer by number of locations.
Who is Dex/Thryv?
N00b
Alan
This is why a post isn't showing up in CAG
Admin approval pending/required
This is so Alo 2012
Anything Alo wrote
Name our two primary target verticals
Brand, Property
Relationship between Product, Design and Engineering
Partnership
Not a fit customer.
SMB agency (non aggregator)
Recent local adoption driving products
Optin/Community Calendar and Goals (will take messaging as well)
Often forgotten, this platform role, leads to fires and discontent for Brand and Regional Managers on SOCi.
What is Group Admin and Manager.
This module was SOCi's first product.
What is Design/Creative Hub
Our primary competitor in Listings product
Yext
ARR goal for 2021
$35m organic
$50m inorganic
Go here to get an MVP treatment
Sport Clips
This helps us focus on the customer problem rather than feature
JTBD
Adding "SOCi" to the UI is a fire fore these customers
What does SOCi stand for?
Selfless, Overachievers, Customer-centric, Innovative
Although highly requested, we don't support this network, as its only an Enterprise usecase.
The trio
tech, product, design
Amerisource Bergen is named this, in SOCi.
Who is GNP, Good Neighbor Pharmacy.
A country (outside US) with highest number of resident SOCi employees
Brazil, Poland, Estonia (3 each)
This makes our network connections stronger
Multi-connect, system user tokens
What capability/product did the Promote (class/table/module) originally intend to promote?
What is Creative Hub pages
We'll enter this industry in the next couple of quarters
Finserv
When part of the sales process, this team increases the closing probability by 40%
Sales Engineers
With locations in the US and UK, this multi-brand customer has taken us international.
Who is Self Esteem Brands (will take Anytime Fitness)
Tokenmaster
Sami
API call performance requirement
500ms or less
Most tenured customer
Trinity Property (Since Nov 2014)
The method Google uses to display the top three results for local SERP results. (We'll build soon help local users and beat MF)
Google 3pack
How fast we learn as a team and how quickly we deliver
Our competitive advantage
This make-up brand has had a difficult time onboarding local users to SOCi.
Who is Merle Norman.
The biggest class in the app
Promote
When the mob timer goes off, a good typist
A) Keeps typing until he finishes the thought.
B) Starts the timer again for a double round
C) Immediately stops typing and lets the next typist finish the thought
What is C
Original name for content discovery center
Content Digger
This certificate enables us to be more competitive in regulated industries.
What is SOC 2.
Most important jobs
Learn; Teach!
Formerly known as The Dwyer Group, this brand agency while not high in MRR is one of our top customers due to its logo impact.
Who is Neighborly
Retail
A good typist
A) Exercises their freedom to ignore the navigator
B) Ignores instructions from somebody not the navigator
C) Types something they disagree with
D) Argues with the navigator
What is B and C
Our first seller and now SVP of Sales
Who is Jacob
While not strong in multi-location, this platform boasts various products and integrations that allow it to be a leader in the care space with huge logos like Phillip 66.
What is Sprinklr
We must have at least one of these, in each revenue-driving product to help us take deals from the competition.
Differentiator
This is one of our earliest property customers and is led by Crystal Tolen.
Who is Case and Associates.
Lack of adoption by these users accounted for 40% of logo churn in 2020/Q1.
Location users
When customers report incorrect metrics displayed, multiple posts published, and same reviews/conversations for multiple locations, this is the likely cause.
Same network being linked.
Customer we partnered with to build the Reputation (reviews) product
Pinnacle
SOCi's closest competitor (literally)
Chatmeter
154 feet (47 meters) above us in San Diego
We'll connect all of your data points
SOCi Vision
The helpful place
Who is Ace Hardware
Failing to add these, often leads to customers not coming back into the platform.
What are notifications.
You should be testing for at least these many locations
54,000!
This feature from 2016 allowed our creative services team to scale their content services without increasing head count
automated posting plans
SOCi's value prop
At scale local marketing.
Aside from Product Dev, this team often leads new product initiatives for which, once validated, we build tech.
What is Creatives Services or Assist Team.
Our first at-scale deal, provider of Apartment Ratings review (non-prs) and holding company for 4+ accounts on SOCi this customer led us to develop mass-linking
Who is Internet Brands
GQL Write Operation
Mutation
This programming practice has a high risk of making mistakes.
Coding Solo
Exact birth date of SOCi code
Feb 14th, 2012
Conversational and Convenience Marketing
C-Commerce
This strategy will ensure we focus more on the value we deliver for our customers and the business rather than the deadlines and amount of features built.
Outcome Focused Product Development