Attitudes
Prejudice
Persuasion
Impression Formation and Management
Conformity
Obedience
100
True or False: Attitudes formed through direct experience are usually stronger and more resistant to change than those formed through indirect experience.
True
100
Identify the Prejudice, Stereotype, and Discrimination in the example:
A shop owner believes all teenagers are lazy. She feels annoyed whenever teens enter her store. She refuses to hire them, even if they have strong résumés.
belief - stereotype
action - discrimination
feeling - prejudice
100
According to the Elaboration Likelihood Model, what approach is being used to persuade potential customers in this advertisement?
Peripheral - use of celebrity endorsement
100
Which effect best describes this?
You judged a new classmate harshly after your first interaction, and even after several good experiences, your first impression sticks.
Primacy Effect
100
Identify one factor influencing conformity in this scenario and explain how:
In a group, everyone raises their hand for an incorrect answer. You raise your hand too, even though you know it’s wrong.
Unanimity
100
Identify one factor that influences Obedience, and give an example of how it could influence student's obedience towards a teacher in a classroom.
Proximity
The physical distance between the person and authority figure. The closer we are, the more we are likely to obey commands from authority. When an authority is physically distant (e.g. speaking over the phone), obedience decreases.
Prestige
Authority figures that have a high status (are seen as powerful, popular, wealthy or knowledgable) are more likely to be obeyed. The clothing we wear and the title we have can influence our level of prestige.
Peer Support
If other members of the group openly disobey the authority figure, obedience levels amongst the rest of the group will decrease. If a person in the group feels they have strong social support from other peers in the group (due to shared values or close relationships), obedience to the authority figure may decrease.
Deindividuation
When we are in a large group, we may feel a sense of anonymity (we can’t be identified) and lose our sense of individuality (we lose our ability to think and make decisions for ourselves, instead choosing to follow the group). When deindividuation occurs, obedience to authority figures leading the group increases.
300
Identify an example of a:
a) Subjective Quantitative measure of attitudes
b) Objective Quantitative measure of attitudes
a) Self Report Questionnaire (rating scale)
b) Behaviour Count
300
Internalisation of stigma is a negative effect of prejudice. Describe what internalisation of stigma means.
Internalisation of Stigma - When a person starts to believe negative messages or stereotypes about their own group.
300
Use the Yale Attitude Change Approach to break down the 3 key factors that influence persuasion in this advertisement:
Source
McDonalds, using bright, fun animation style to appear friendly and engaging.
Audience
Children (primary audience) who are fans of Pokémon and excited by toys/collectibles.
Message
Fun and excitement: finding favourite Pokémon characters in the Happy Meal.
300
Explain what Validation is, in the context of using social media.
Seeking approval or reinforcement from others to support one’s self-concept and sense of worth, by posting content online and interacting with people through messaging, likes, shares, etc.
300
Identify the type of conformity that fits each description:
a) Deep, long-lasting change of beliefs
b) Public behaviour change without private agreement
c) Temporary change to fit in with a group
a) internalisation
b) compliance
c) identification
300
In Milgram’s Obedience experiment, participants were more likely to obey when the researcher when they wore a lab coat. Identify which factor if impacting Obedience in this example.
Prestige
500
Luke believes smoking is unhealthy, but when his friends offer him a cigarette, he feels peer pressure and joins in. His behaviour does not match his attitude. Identify the factor influencing the attitude-behaviour link in this scenario.
Situational Pressures
500
Give an example of one way Prejudice can be reduced. Explain how this could be used in a school to reduce prejudice towards students of different ethnicities.
Education
School programs like Harmony Day, Bullying No Way, Reconciliation Week, and Wear it Purple Day help promote tolerance and inclusion.
Intergroup Contact
Prejudice can be reduced when different groups interact under the right conditions. For it to work, contact should be ongoing and involve cooperation, equal status, shared goals, and clear social norms.
Direct Experience
Experiencing another culture or lifestyle firsthand can build empathy and reduce prejudice. This might include learning a new language, travelling, or spending time with people from different backgrounds. Direct experience creates stronger, longer-lasting attitudes.
500
Identify and describe how could use a persuasion strategy to:
convince your parents to let you go to an interstate music festival.
Norm of Reciprocity
Door in the Face
Foot in the door
500
Describe how social media use can have a negative impact on one part of self concept.
Ideal Self – Seeing “perfect” lifestyles on social media can make someone feel their own goals and achievements are not good enough.
Self-Image – Comparing appearance to edited or filtered photos online can create a negative view of how they look.
Self-Worth – Relying on likes, comments, or followers for validation can lower self-worth if attention is lacking.
500
Identify the term that best describes the reason why Liam conformed:
In a quiz, Liam changes his answer after hearing the majority of students pick the answer that is different from what he thinks. He assumes they probably know something he doesn’t.
Informational Social Influence
500
Describe what the term "Deindividuation" means.
When we are in a large group, we may feel a sense of anonymity (we can’t be identified) and lose our sense of individuality (we lose our ability to think and make decisions for ourselves, instead choosing to follow the group). When deindividuation occurs, obedience to authority figures leading the group increases.